Careers

AT THE FOLD

Careers

AT THE FOLD

The Fold London is an award-winning British luxury womenswear brand built on a singular, powerful idea: that the women who run boardrooms, lead teams and shape the world deserve clothes as ambitious as they are. Founded with a clear mission to dress professional women with intention, The Fold has built a loyal global community of customers who value craft, quality, and considered design over fast fashion.

With a multi-channel presence - led by E-Commerce and supported by our two London stores in Chelsea and the City – The Fold has built a loyal and growing customer base across the UK, US and internationally.

As we enter the next stage of growth, we are investing heavily in our international expansion, commercial capability, systems, customer insight and operational infrastructure.

Join The Fold Team

We are an ambitious, supportive, passionate team who love what we do. We are Founder-led, and we lead by example –never compromising on our quality.

We are committed to encouraging equality, diversity and inclusion across our business and within our teams. Creating equal opportunities for employees and applicants.

See below for the roles we are currently recruiting for:

Join The Fold Team

We are an ambitious, supportive, passionate team who love what we do. We are Founder-led, and we lead by example –never compromising on our quality. We are committed to encouraging equality, diversity and inclusion across our business and within our teams. Creating equal opportunities for employees and applicants.

See below for the roles we are currently recruiting for:

We are not currently recruiting! Please keep an eye on the page for any further job opportunities with The Fold.

We are looking for:

Commercial Finance Business Partner

About the role:

We are looking for a highly commercial, analytically minded Commercial Finance Business Partner to help drive performance across the business.

Ideally, this person will combine strong technical finance foundations with genuinely commercial business partnering capability - for example someone who trained in a Big 4 or leading advisory environment before moving into a fast-paced consumer, retail, ecommerce or fashion business. We are looking for someone who can bring both analytical rigour and commercial instinct into the role.

This is not a traditional reporting or controllership role. We have an established finance foundation in place. What we are looking for is someone who can sit at the intersection of finance, trading, merchandising, digital, customer and operations - helping teams make better, faster and more commercially informed decisions.

You will work closely with the COFO and leadership team to:

Improve channel performance
Strengthen commercial decision-making
Support strategic growth initiatives
Develop robust business modelling
Create stronger cross-functional alignment across the business

This role will suit someone who is naturally curious, commercially sharp and highly analytical - someone who enjoys getting into the detail whilst also helping shape bigger-picture business strategy.

Areas of responsibility:

Commercial Performance & Business Partnering

Partner closely with teams across ecommerce, trading, merchandising, marketing, retail and operations to analyse performance and identify opportunities for growth and efficiency
Support leadership teams with actionable commercial insight, challenge and recommendations
Develop a strong understanding of channel economics, customer behaviour, product performance and margin drivers
Drive greater visibility and accountability around key commercial KPIs
Support weekly and monthly trade discussions with meaningful financial and operational insight
Work cross-functionally to improve alignment between merchandising, digital, trading and finance
Identify risks and opportunities proactively and support teams in developing mitigation or growth plans

Financial Modelling & Strategic Analysis

Build robust financial models to support strategic decision-making across the business
Develop scenario analysis and sensitivity modelling for key commercial initiatives
Support business cases including:
- New market opportunities
- Customer acquisition initiatives
- Pricing and promotional activity
- Fulfilment and operational projects
- Systems investments
- New stores or channels
- Strategic partnerships
Support long-range planning and strategic forecasting initiatives
Provide deep-dive analysis into performance trends, profitability and operational efficiency

E-Commerce, Customer & Channel Analytics

Analyse digital and ecommerce performance including:
- Traffic
- Conversion
- Retention
- Customer acquisition
- Customer lifetime value
- Contribution by channel
Work with digital and marketing teams to evaluate campaign performance and return on investment
Develop reporting and dashboards that improve visibility of commercial performance across the business
Support development of more sophisticated customer, cohort and behavioural analysis
Help improve decision-making around pricing, promotions and markdown activity

FP&A & Reporting Support

Support budgeting, forecasting and reforecasting processes alongside the Head of Finance and COFO
Help improve forecast accuracy and visibility across the business
Develop more commercially focused reporting and insight
Support development of KPI dashboards, business reporting packs and board materials
Assist with development of longer-term planning and investment analysis
Help embed stronger data quality, reporting consistency and commercial visibility across teams

Cross-Functional Projects & Transformation

Support strategic projects across the business including systems, fulfilment, international growth and operational transformation initiatives
Act as a connector across teams to improve communication, alignment and commercial decision-making
Bring a continuous improvement mindset to reporting, analysis and planning processes
Help create more scalable commercial planning capability as the business grows

About You:

Experience

Fully qualified accountant (ACA / ACCA / CIMA)
Strong commercial finance, FP&A or business partnering experience within a consumer, retail, ecommerce or fashion business
Ideally trained within a Big 4, transaction services, deals, consulting or high-calibre commercial finance environment before moving into industry
Experience working in fast-paced, entrepreneurial or high-growth environments
Strong understanding of retail and ecommerce commercial drivers
Proven experience building financial models and commercial business cases
Experience partnering with non-finance stakeholders across multiple functions
Strong analytical and data interpretation capability

Skills & Attributes

Highly commercial thinker with strong business curiosity
Strong technical finance grounding combined with commercial business partnering capability
Advanced Excel and financial modelling capability
Strong communication and stakeholder management skills
Comfortable influencing and constructively challenging stakeholders at all levels
Able to move comfortably between detail and strategic thinking
Naturally proactive and solutions-oriented
Strong organisational and prioritisation skills
Comfortable operating in ambiguity and helping shape structure as the business evolves
Collaborative, low-ego and hands-on approach
Confident presenting insight and recommendations clearly and concisely

Benefits and Perks:

We believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:

33 days holiday (25 days + bank holidays) + option to buy more!
Pension scheme
Salary sacrifice options (pension & childcare)
Financial wellbeing platform to support your goals
£1,250 annual The Fold gift voucher
Bike to work scheme to save on bikes & equipment
Employee Assistance Programme (confidential wellbeing support when you need it)
Eye care support
Enhanced maternity pay
Friends & family discount – enjoy 50% off full retail price
Monthly social events, plus summer & Christmas parties
Summer Fridays for that early start to the weekend
Fully stocked snack cupboards, fresh fruit, plus great coffee & tea
Opportunities to give back through volunteering with our charity partner, Smart Works

Why The Fold:

A brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in
Opportunity to play a highly visible role in a growing premium fashion brand
Direct exposure to the leadership team and key strategic initiatives
Broad and genuinely commercial remit with real influence on business performance
Opportunity to help shape the next stage of international and operational growth
Entrepreneurial environment with high levels of ownership and autonomy
Collaborative culture with ambitious plans for the future
Recent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.

Diversity and Inclusion:

We promote a diverse and inclusive workplace which harnesses the benefits of the diversity of our team and strives to represent the communities in which we live and work. Our vision is to establish an environment that attracts individuals from a wide range of backgrounds and talents, empowering them to contribute their best and authentic selves. We welcome and encourage applications from those who share our commitment to fostering this inclusive and authentic work culture.

To apply for this role, please apply on LinkedIn and upload your CV using the link below. Due to the number of applications we receive, we can only reply to those that are successful to the next stage.

Apply Now

Head of E-Commerce

About the role:

This is not a caretaker role. We are looking for a commercially driven, digitally fluent leader who will take full ownership of our end-to-end ecommerce operation, from on-site conversion and trading performance to paid media, CRM, and the broader consumer journey.

The primary objective is transformational: to take The Fold's digital infrastructure from operational immaturity to a highly commercial, automated and scalable ecosystem that reflects the quality and ambition of the brand itself. You will work closely with the Commercial Director and senior leadership team, collaborate with IT on systems integration, and lead a growing ecommerce team at a pivotal moment in the brand's growth.

Your Team:

You will build and develop a lean, high-potential team with clear structure and defined remit. Your direct reports are:

New role: CRM Manager — owns technical CRM logic, email automation, consumer data hygiene, and personalised multi-step customer journeys
New role, which will transition from Digital Agency support to In-House: Senior Biddable Manager (+ Biddable Manager) — accountable for all paid media channels, performance marketing budget, new customer acquisition
Existing role: Ecommerce Manager (+ Ecommerce Assistant) — daily site operations, digital merchandising, checkout performance, platform availability
New role: Trade Analyst — commercial data modelling, performance dashboards, and automated reporting pipelines
We currently work with 4 performance marketing agencies / platforms. You will directly manage these agency relationships and assess the platforms to evolve over time to support your team / functions, bringing expertise / delivery in-house where possible

Areas of responsibility:

Trading and Commercial Performance

Own and deliver the ecommerce P&L with full accountability for online revenue, forecasting, and margin
Lead weekly and monthly trading cadence — analysing performance data and translating insights into fast, clear commercial decisions
Define and execute pricing, promotional, and discounting strategy in alignment with brand positioning
Drive continuous improvement across conversion rate, AOV, and units per transaction

Website and On-site Experience

Oversee end-to-end website architecture and on-site consumer journey — from homepage through to checkout
Lead category and product page optimisation, campaign execution, and digital merchandising
Ensure all on-site content reflects The Fold's luxury positioning, brand standards, and SEO best practice
Collaborate with IT on platform integrations, site improvements, and systems architecture — we run on BigCommerce
Identify and remove friction across the UX and checkout experience to maximise conversion

Performance Marketing and Acquisition

Provide strategic direction to the Senior Biddable Manager across paid search, paid social (Meta, Google, LinkedIn, others tbd), and display
Ensure paid media spend is optimised for ROAS, CPA, and new customer acquisition targets
Collaborate with brand and creative teams to ensure digital assets are channel-appropriate and conversion-ready
The Fold also send both housefile and cold file (acquisition) catalogues in the UK and the US. You will also be responsible for the data strategy for the catalogue marketing, working closely with the brand team to represent The Fold to existing and new audiences, testing the effectiveness of the catalogues and managing the production costs

CRM, Email and Retention

Set the strategic direction for CRM — building personalised, automated customer journeys that drive retention, repeat purchase, and LTV
Ensure the CRM programme supports both acquisition and reactivation goals
Champion a data-first approach to segmentation, testing, and consumer lifecycle management

Data, Analytics and Reporting

Build and maintain a robust analytics framework — using tools such as Google Analytics, attribution modelling, and cohort analysis
Work closely with the Trade Analyst to replace manual reporting with automated, actionable dashboards
Use data to inform decisions quickly, communicate performance clearly to senior leadership, and course-correct fast

Leadership and Cross-Functional Collaboration

Lead, develop, and inspire a team of seven across ecommerce trading, performance marketing, CRM, and analytics
Partner with the Head of Brand, Product Marketing Manager (new role), Merchandising, and Finance to align digital delivery with the broader business calendar
Act as the digital voice in senior leadership conversations — confident presenting commercial data and strategic recommendations

About You:

We are looking for someone who combines commercial sharpness with genuine digital expertise — a leader who can think strategically and also roll their sleeves up when it counts.

Significant ecommerce leadership experience in a DTC environment — ideally within fashion, luxury, or a comparable premium consumer brand
Proven P&L ownership and a track record of delivering revenue growth through digital channels
Hands-on experience with Shopify or BigCommerce (BigCommerce experience a bonus — it's what we use, possible transition to Shopify in the next 12-18 months)
Strong analytical capability — comfortable with GA4, attribution tools, and translating data into decisions
Experience leading and developing cross-functional digital teams
Deep understanding of performance marketing, CRM, and the full ecommerce funnel
A solutions-first mindset — you find a way forward rather than a reason to stop
Excellent stakeholder communication skills — you can talk trading with the Commercial Director and creative with the brand team in the same afternoon
A genuine appreciation for quality, craft, and luxury brand positioning — you understand what The Fold stands for and why it matters

Benefits and Perks:

We believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:

33 days holiday (25 days + bank holidays) + option to buy more!
Pension scheme
Salary sacrifice options (pension & childcare)
Financial wellbeing platform to support your goals
£1,250 annual The Fold gift voucher
Bike to work scheme to save on bikes & equipment
Employee Assistance Programme (confidential wellbeing support when you need it)
Eye care support
Enhanced maternity pay
Friends & family discount – enjoy 50% off full retail price
Monthly social events, plus summer & Christmas parties
Summer Fridays for that early start to the weekend
Fully stocked snack cupboards, fresh fruit, plus great coffee & tea
Opportunities to give back through volunteering with our charity partner, Smart Works

Why The Fold:

A brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in
Opportunity to play a highly visible role in a growing premium fashion brand
Direct exposure to the leadership team and key strategic initiatives
Broad and genuinely commercial remit with real influence on business performance
Opportunity to help shape the next stage of international and operational growth
Entrepreneurial environment with high levels of ownership and autonomy
Collaborative culture with ambitious plans for the future
Recent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.

Diversity and Inclusion:

Apply Now

CRM Manager

About the role:

This role sits within the E-Commerce team, reporting to the Head of E-Commerce, and owns the strategic architecture, technical execution, and lifecycle delivery of multi-channel customer relationship management.

The primary functional objective is to transform The Fold's CRM and retention infrastructure into an insight-led, automated, and scalable retention ecosystem, while launching loyalty initiatives and executing highly targeted, brand-aligned communications.

Areas of responsibility:

Consumer Growth and Profitability

Own consumer reporting as part of weekly/monthly trade planning and performance reviews
Develop the continuous roadmap for improvement and expansion with our key CRM partners
Deliver true brand loyalty through best in class consumer interaction
Drive continuous improvement across retention rate, frequency and engagement

Technical Responsibilities

CRM Journey Architecture: Lead the design, configuration, and scaling of multi-step customer journeys within Ometria, utilising personalisation logic, event triggers, and advanced liquid syntax for dynamic content rendering.
Audience Segmentation & Customer 360: Define, build, and maintain high-granularity customer segments and lifecycle cohorts based on historical purchase data, RFM matrices, and real-time behavioral data syncs.
Brand & Creative Integration: Serve as the technical partner to the brand and creative functions; own the briefing workflow to ensure all dynamic templates and channel-specific digital assets are optimized for technical delivery while strictly adhering to brand standards.
Loyalty Program Management: Develop and optimise the technical mechanics, automation flows, and customer communication paths for database reward initiatives and engagement programs.
Print Catalogue Data Strategy: Manage the data selection, list cleansing, deduplication, and audience segmentation for the UK and US print catalogues, conducting end-to-end match-back analysis to verify commercial lift.
On-Site & Interactive Campaigns: Work with the broader E-Commerce team to manage on-site activation mechanics, landing page forms, and interactive competition draws to drive first-party data enrichment.
Multi-Channel Scaling: Execute the technical implementation and delivery parameters for the rollout of channels such as SMS and WhatsApp
Deliverability & System Hygiene: Own technical database health, supervising IP warming, sender reputation protocols, spam filters, and bounce-rate tracking across all international territories.
Reporting & Data Storytelling: Oversee weekly and seasonal CRM performance reporting, translating analytical outputs from GA4 and Looker into actionable recommendations for trade, buying, and senior management teams.
Experimentation & Incrementality Frameworks: Embed an agile approach to testing by configuring robust A/B testing matrix structures, holdout groups, and incrementality tracking methodologies to accurately prove channel revenue lift.

About You:

We are looking for someone who genuinely consumer obsessed and wants to bring our amazing brand to life – driving loyalty through best in class execution

Technical CRM Expertise: Minimum 3 years' hands-on experience in email/SMS marketing within an ESP or CDP-driven environment (client or tech-side)
ESP & CDP Knowledge: Deep understanding of leading ESPs (e.g., Braze, Salesforce Marketing Cloud, Ometria) and customer data platforms (CDPs) for audience segmentation and orchestration
Campaign Execution: Proven experience in briefing and/or directly building campaigns, including experience with modular email design, dynamic content, and personalization logic.
Segmentation & Personalisation: Strong grasp of customer segmentation principles and their application in automated CRM workflows
Analytics & Optimization: Experience using analytics tools (e.g., Google Analytics, Adobe Analytics, Looker) to evaluate campaign performance and inform future strategies
Stakeholder & Agency Management: Ability to manage cross-functional teams, aligning marketing, creative, and insights teams with CRM objectives
Test & Learn Mindset: Comfortable setting up and interpreting A/B tests, incrementality tests, and other experimentation frameworks to optimize CRM performance
Global Experience: Experience managing CRM strategies across multiple international markets.

Benefits and Perks:

We believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:

33 days holiday (25 days + bank holidays) + option to buy more!
Pension scheme
Salary sacrifice options (pension & childcare)
Financial wellbeing platform to support your goals
£1,250 annual The Fold gift voucher
Bike to work scheme to save on bikes & equipment
Employee Assistance Programme (confidential wellbeing support when you need it)
Eye care support
Enhanced maternity pay
Friends & family discount – enjoy 50% off full retail price
Monthly social events, plus summer & Christmas parties
Summer Fridays for that early start to the weekend
Fully stocked snack cupboards, fresh fruit, plus great coffee & tea
Opportunities to give back through volunteering with our charity partner, Smart Works

Why The Fold:

A brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in
Opportunity to play a highly visible role in a growing premium fashion brand
Direct exposure to the leadership team and key strategic initiatives
Broad and genuinely commercial remit with real influence on business performance
Opportunity to help shape the next stage of international and operational growth
Entrepreneurial environment with high levels of ownership and autonomy
Collaborative culture with ambitious plans for the future
Recent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.

Diversity and Inclusion:

Apply Now

E-Commerce Assistant

About the role:

To support the E-Commerce team in delivering commercial and customer experience objectives through the effective management, optimisation and merchandising of The Fold London website.

Areas of responsibility:

E-Commerce & Site Management

Support the execution of product launches, campaigns and trading activity in line with the E-Commerce calendar and critical path.
Maintain and update homepage content, landing pages, navigation, collection pages and site content to ensure accuracy and consistency.
Implement homepage, campaign and content updates using approved creative assets and internal briefs.
Manage product setup and optimisation, including imagery, product information, sizing content, product recommendations and cross-sell opportunities.
Upload and maintain product imagery, campaign assets and digital content within E-Commerce platforms.
Conduct regular site audits to ensure content accuracy, product availability and optimal customer experience.
Monitor site functionality and user journeys, identifying and escalating issues that may impact conversion or customer experience.
Support the management of site search, navigation and filtering to improve product discoverability.
Assist with content management and seasonal site refreshes to ensure the website remains visually engaging and aligned with brand standards.

Visual Merchandising & Trading

Manage category merchandising and product ordering to support commercial objectives and maximise product visibility.
Maintain category pages and collection structures in line with trading priorities and stock availability.
Implement visual merchandising strategies to optimise product presentation and improve conversion.
Manage product badging and promotional messaging, including New In, Limited Edition, Bestseller and Selling Fast.
Monitor stock levels, product performance and sell-through rates, highlighting opportunities and risks.
Support weekly trading reviews with insights on product performance, category trends and customer behaviour.
Assist with seasonal launches, promotional events and sale activity across the website.

UX & Customer Experience Optimisation

Support ongoing UX improvements by reviewing customer journeys and identifying opportunities to enhance usability and conversion.
Assist with A/B testing and optimisation initiatives across landing pages, navigation and merchandising placements.
Monitor website performance across desktop, tablet and mobile devices.
Conduct regular QA testing to ensure a seamless customer experience across browsers and devices.
Work closely with internal teams to ensure content, functionality and customer journeys meet brand and commercial objectives.
Provide recommendations to improve product discovery, engagement and conversion rates.

E-Commerce Operations & Reporting

Conduct daily, weekly and monthly site health checks, ensuring the website is functioning effectively.
Monitor website performance using GA4 and E-Commerce reporting tools.
Maintain reporting documents covering trading performance, site performance and customer behaviour.
Update weekly business reporting with key E-Commerce metrics and trading insights.
Support testing and QA of website developments, launches and new functionality.
Assist with administrative tasks to support the smooth running of E-Commerce operations.

Campaign & Content Support

Coordinate E-Commerce assets and content requirements with internal creative teams.
Support campaign execution across the website, ensuring all content is launched accurately and on time.
Assist with content planning and implementation for seasonal campaigns, product launches and promotional events.
Ensure all campaign content aligns with brand guidelines and commercial objectives.

About You:

Experience

Previous experience in an E-Commerce, online trading, site merchandising or E-Commerce assistant role or a Graduate with an interest in E-Commerce/digital marketing
Familiarity with Shopify, BigCommerce or similar E-Commerce platforms is advantageous

Skills & Attributes

Understanding of E-Commerce operations and online customer journeys.
Excellent organisational skills and attention to detail.
Commercial awareness with an interest in online trading, customer behaviour and conversion optimisation.
Confident using Excel, Google Sheets, GA4 and reporting tools.
Strong written and verbal communication skills.
Proactive, collaborative and eager to learn.
Interest in fashion, luxury retail and E-Commerce.

Benefits and Perks:

We believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:

33 days holiday (25 days + bank holidays) + option to buy more!
Pension scheme
Salary sacrifice options (pension & childcare)
Financial wellbeing platform to support your goals
£1,250 annual The Fold gift voucher
Bike to work scheme to save on bikes & equipment
Employee Assistance Programme (confidential wellbeing support when you need it)
Eye care support
Enhanced maternity pay
Friends & family discount – enjoy 50% off full retail price
Monthly social events, plus summer & Christmas parties
Summer Fridays for that early start to the weekend
Fully stocked snack cupboards, fresh fruit, plus great coffee & tea
Opportunities to give back through volunteering with our charity partner, Smart Works

Why The Fold:

A brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in
Opportunity to play a highly visible role in a growing premium fashion brand
Direct exposure to the leadership team and key strategic initiatives
Broad and genuinely commercial remit with real influence on business performance
Opportunity to help shape the next stage of international and operational growth
Entrepreneurial environment with high levels of ownership and autonomy
Collaborative culture with ambitious plans for the future
Recent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.

Diversity and Inclusion:

Apply Now

Senior Buyer

About the role:

The Senior Buyer is a pivotal leadership role within our Product team, responsible for driving the strategic vision, commercial performance, and product excellence across key womenswear categories. This is a hands-on, senior-level role that demands equal parts creative intuition and commercial rigour.

You will take full ownership of the buying strategy from concept through to trade, translating data and market insight into clear, decisive actions. You will champion the customer at every stage, ensure the range is commercially optimised and brand-aligned, and play a key role in shaping the direction of The Fold's product offer as the business scales internationally.

As the most senior buyer in the team, you will lead, mentor and inspire a small buying team, setting the standard for excellence, pace, and accountability.

Areas of responsibility:

Range Development & Product Strategy

Lead the end-to-end development of The Fold's womenswear ranges, delivering commercially successful, brand-aligned, and customer-centric product across all categories
Own and drive seasonal buying strategy, spanning range architecture and option planning through to pricing, assortment balance, and category mix
Apply a strong eye for product to curate ranges that are differentiated, relevant, and right for The Fold customer, balancing newness with commercial core
Own the product selection for all third-party wholesale doors, working in close partnership with Merchandising to ensure the edit is commercially optimised and a true representation of The Fold's brand positioning.
Support the Design team throughout the product development process, providing commercially grounded input into fabrication, construction, fit, and sustainability credentials to help bring the range vision to life
Build and manage supplier relationships at a senior level, leading negotiations to secure best-in-class product at optimal margin and terms
Present seasonal range strategies, sign-offs, and trade reviews to the Product Director and wider senior leadership with confidence and clarity
Stay ahead of the market through regular competitor analysis and trend research, translating insight into actionable range decisions
Ensure all product meets The Fold's quality, sustainability, and brand standards
Own and oversee the critical path across all categories in partnership with the Production, Design, and Garment Technology teams, anticipating and resolving risk before it impacts the business

Trading & Commercial Performance

Take full ownership of sales, margin, intake, and stock targets across your categories, and be accountable for delivering them
Lead weekly and seasonal trading analysis, interpreting data with precision to identify what is working and what needs to change, and acting on it swiftly
Translate trading data into both short-term trading actions (re-buys, repeats, markdowns, reprioritisation) and long-term strategic decisions (option edits, category growth, investment shifts)
Drive stock optimisation and markdown strategies in collaboration with Merchandising, minimising excess and maximising sell-through
Identify category growth opportunities through analysis of sales performance, customer behaviour, and market white space
Proactively bring trading risks and commercial opportunities to the Product Director with clear, data-backed recommendations and proposed solutions
Maintain a commercially minded approach at all stages of the buying process, ensuring every decision is tied to a measurable outcome

Data Analysis & Commercial Insight

Demonstrate advanced ability to read, interrogate, and interpret buying and trading data, including sell-through rates, DPO, category contribution and margin contribution
Transform data into clear, concise, and measurable actions, with defined owners, timelines, and expected outcomes
Maintain range plans, and reporting frameworks that support strategic and operational decision-making across the team
Use insight from customer data and e-commerce analytics to inform range and buying decisions
Partner closely with Merchandising to ensure Open-to-Buy is managed with precision, and that range plans accurately reflect the buy

Team Leadership & Cross-Functional Collaboration

Lead, manage, and develop a buying team including a Buyer and Assistant Buyer, setting clear priorities, objectives, and development plans
Create a high-performing, collaborative team culture built on accountability, pace, and high standards
Act as a senior cross-functional partner within Product, working closely and effectively with Design, Production, Merchandising, Marketing, E-commerce, and Retail
Balance multiple competing priorities with composure and efficiency in a fast-paced, agile environment, meeting deadlines without compromising quality of decision-making
Ensure smooth day-to-day execution of all buying processes, including reporting cadences, sample management, fit sessions, and system updates
Ensure timely delivery of all samples, maintaining proactive communication across all relevant teams
Escalate risks and opportunities to the Product Director and senior leadership team with well-reasoned recommendations and proposed mitigations

About You:

Experience & Background

Currently operating at Senior Buyer level within womenswear.
Proven track record of owning and driving category performance against commercial KPIs including sales, margin, and sell-through
Deep knowledge of womenswear product, including fabrications, construction, fit, garment technology, and the full development lifecycle
Experienced in leading supplier negotiations and managing complex supplier relationships at a senior level
Track record of presenting confidently to senior stakeholders and influencing decisions at a leadership level

Commercial & Analytical Skills

Highly commercially minded. You think in numbers as naturally as you think in product, and you hold both in equal regard
Advanced ability to interrogate data, identify patterns, and translate analysis into clear, measurable commercial actions
Comfortable owning and driving Open-to-Buy and range planning frameworks alongside Merchandising
Skilled at balancing short-term trading decisions with long-term strategic planning, managing both with equal discipline
Experienced working in a trading environment where you are required to react to performance quickly, decisively, and with commercial accuracy

Product & Creative Eye

Exceptional eye for product, with the ability to identify and articulate what makes a range commercially compelling, brand-right, and customer-relevant
Instinctive understanding of the womenswear customer, particularly within the premium-to-luxury space
Confident in influencing product direction from a design, fabrication, and aesthetic standpoint, while ensuring commercial viability
Up to date with global fashion trends, key international market influences, and the competitive luxury and premium womenswear landscape

Leadership & Ways of Working

A natural leader who leads by example, setting high standards, inspiring those around you, and developing talent within the team
Excellent communication skills, clear, concise, and compelling whether presenting to the board, directing suppliers, or developing junior team members
Able to manage, prioritise, and deliver across multiple workstreams simultaneously in a fast-paced environment without losing accuracy or attention to detail
Solutions-focused and resilient. You bring calm clarity and clear recommendations when facing trading pressure or operational complexity
Highly organised with strong planning and process discipline, and the confidence to challenge or improve existing ways of working where needed
A collaborative team player who builds trust across functions and brings people with them

Benefits and Perks:

We believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:

33 days holiday (25 days + bank holidays) + option to buy more!
Pension scheme
Salary sacrifice options (pension & childcare)
Financial wellbeing platform to support your goals
£1,250 annual The Fold gift voucher
Bike to work scheme to save on bikes & equipment
Employee Assistance Programme (confidential wellbeing support when you need it)
Eye care support
Enhanced maternity pay
Friends & family discount – enjoy 50% off full retail price
Monthly social events, plus summer & Christmas parties
Summer Fridays for that early start to the weekend
Fully stocked snack cupboards, fresh fruit, plus great coffee & tea
Opportunities to give back through volunteering with our charity partner, Smart Works

Why The Fold:

A brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in
Opportunity to play a highly visible role in a growing premium fashion brand
Direct exposure to the leadership team and key strategic initiatives
Broad and genuinely commercial remit with real influence on business performance
Opportunity to help shape the next stage of international and operational growth
Entrepreneurial environment with high levels of ownership and autonomy
Collaborative culture with ambitious plans for the future
Recent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.

Diversity and Inclusion:

Apply Now

Assistant Store Manager

About the role:

The Assistant Manager will lead the day-to-day management of the flagship store, taking responsibility for all aspects of store operations, from team supervision, coaching and training to delivering our gold-standard customer service. You will play a key role in driving sales and achieving commercial KPIs, while also overseeing inventory. You will support the Area Manager with strategic initiatives and are always striving for excellence.

Areas of responsibility:

Store Operations

Own the end-to-end running of the store, ensuring it operates smoothly, consistently, and to brand standard at all times
Take responsibility for staff rota, ensuring it is planned effectively, communicated clearly, and updated with all absence and holiday records
Lead by example in upholding company policies, ensuring full team understanding and consistent application across D&I, absence, and conduct
Act as the store’s primary keyholder, taking accountability as the first point of contact in any emergency situation
Take ownership of daily store readiness, ensuring the shop floor, stockroom, and visual merchandising are always presented to the highest standard
Manage all store supplies and facilities, ensuring the team has everything required to operate efficiently without disruption
Be accountable for Health & Safety, ensuring standards are upheld, equipment is maintained, and the team feel confident and responsible in following procedures
Own uniform standards across the team, ensuring alignment with brand expectations and addressing any inconsistencies
Take full responsibility for stockroom organisation, ensuring clarity, efficiency, and ease of access for the team
Own all in-store POS and materials, ensuring accurate, on-brand execution at all times
Manage store costs responsibly, making considered decisions and taking ownership of spend within the store

Commercial Performance

Own overall store performance, with full accountability for delivering strong commercial results
Lead the team to understand and engage with store goals, creating clarity on priorities and expectations
Take responsibility for setting the tone around performance, driving a culture of ambition, accountability, and results
Identify opportunities to improve performance, taking proactive action and leading the team through change where needed
Lead ongoing training and development, ensuring the team are confident in customer service, styling, and selling skills
Own and maintain exceptional retail standards, ensuring the store consistently reflects the brand at its best
Build and nurture relationships within the local community, positioning the store as a key destination
Take accountability for store events and partnerships, ensuring they are well planned, well executed, and aligned with the brand
Work collaboratively with marketing and external partners, ensuring strong representation of the store
Reporting and sharing clear insights, feedback, and opportunities with the wider business
Act as the voice of the customer, feeding back trends, behaviours, and opportunities to improve to the wider teams
Maintain strong product and brand knowledge, leading the team to do the same
Stay commercially aware, understanding competitor activity and the local trading environment

Stock Management

Own stock presentation and VM execution, ensuring it is always aligned with brand direction and relevant to the customer
Take responsibility for inventory management, maintaining accuracy and strong control of stock within the store
Ensure strong visibility of stock levels and performance, taking action where needed to optimise availability
Anticipate and plan for stock movements, working ahead of deliveries, recalls, and seasonal changes
Collaborate proactively with Merchandising, ensuring the store has the right stock to meet customer needs
Ensure the shop floor is consistently replenished, maintaining a strong and complete product offer in collaboration with the VM

Customer Experience

Own the delivery of a “gold standard” customer experience, ensuring every interaction reflects the brand
Lead from the front on the shop floor, setting the example for service, styling, and customer engagement
Take responsibility for building strong customer relationships, both personally and across the team
Drive a clienteling mindset, ensuring a focus on loyalty, retention, and long-term relationships
Ensure the brand tone of voice is consistently delivered, coaching the team where needed
Is the go to person for customer issues, resolving them with professionalism, confidence, and care
Maintain strong awareness of the customer and local area, ensuring the experience feels relevant and personalised
Ensure the team are confident in all aspects of the customer journey, including styling and alterations

About You:

Experience

Has previous managerial & operational experience in a luxury retail environment
Proven excellence in customer service and issue resolution
Commercial driven, with proven experience with in store KPI’s such as ATV, UPT & conversion
Strong and proven leadership capabilities, is a team player and is inspiring and able to motivate staff to achieve the stores targets

Skills & Attributes

The ability to work under your own initiative and problem solve
Strong time management and organisation skills can effectively manage workload and priorities
Has impeccable standards and is bought into the Fold Values

Benefits and Perks:

We believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:

33 days holiday (25 days + bank holidays) + option to buy more!
Pension scheme
Salary sacrifice options (pension & childcare)
Financial wellbeing platform to support your goals
£1,250 annual The Fold gift voucher
Bike to work scheme to save on bikes & equipment
Employee Assistance Programme (confidential wellbeing support when you need it)
Eye care support
Enhanced maternity pay
Friends & family discount – enjoy 50% off full retail price
Monthly social events, plus summer & Christmas parties
Summer Fridays for that early start to the weekend
Fully stocked snack cupboards, fresh fruit, plus great coffee & tea
Opportunities to give back through volunteering with our charity partner, Smart Works

Why The Fold:

A brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in
Opportunity to play a highly visible role in a growing premium fashion brand
Direct exposure to the leadership team and key strategic initiatives
Broad and genuinely commercial remit with real influence on business performance
Opportunity to help shape the next stage of international and operational growth
Entrepreneurial environment with high levels of ownership and autonomy
Collaborative culture with ambitious plans for the future
Recent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.

Diversity and Inclusion:

Apply Now

Stylist

About the role:

Providing exceptional in-store customer service and styling advice. Demonstrating strong selling techniques, to achieve sales KPIs and build a client base.

Areas of responsibility:

Customer Service and Sales KPI’s

Confidently engage with customers on the shop floor and hold one-to-one styling appointments
Demonstrate confident selling techniques to drive sales and achieve store KPIs
Utilise brand product knowledge to build outfits and style the collection with clients
Oversee alteration process from start to finish (training will be provided on this)
Be a passionate Fold brand ambassador

Client base

Build a personal client base and oversee your own clientele book by managing customer relationships
Capture client’s preferences to tailored follow ups and information
Engage in regular in-store brand events
Support with customer communications via our store WhatsApp

General store tasks

Maintain high standards on the shop floor and stockroom
Complete the opening/closing checklist at the beginning and end of each day
Assist the store specialist with VM updates to ensure alignment with new monthly drops
Process weekly stock deliveries from our 3PL to be shop floor ready
Support with regular stock checks and cycle counts for stock accuracy

About You:

Have previous experience of sales in store, boutique, styling or a similar customer facing environment
Be familiar with high-end sales processes, behaviours, customers and brands
Be passionate about styling and building customer relationships
Be a committed energetic, motivated contributor to The Fold, going above and beyond the role with a proactive attitude to work as part of a team
Understand the commercial goals of the store, working towards KPIs within a retail environment
Contribute with a proactive attitude to daily tasks
Understand the importance of styling as well as the behind the scenes/administrative aspects of the role

Benefits and Perks:

We believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:

33 days holiday (25 days + bank holidays) + option to buy more!
Pension scheme
Salary sacrifice options (pension & childcare)
Financial wellbeing platform to support your goals
£1,250 annual The Fold gift voucher
Bike to work scheme to save on bikes & equipment
Employee Assistance Programme (confidential wellbeing support when you need it)
Eye care support
Enhanced maternity pay
Friends & family discount – enjoy 50% off full retail price
Monthly social events, plus summer & Christmas parties
Summer Fridays for that early start to the weekend
Fully stocked snack cupboards, fresh fruit, plus great coffee & tea
Opportunities to give back through volunteering with our charity partner, Smart Works

Why The Fold:

A brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in
Opportunity to play a highly visible role in a growing premium fashion brand
Direct exposure to the leadership team and key strategic initiatives
Broad and genuinely commercial remit with real influence on business performance
Opportunity to help shape the next stage of international and operational growth
Entrepreneurial environment with high levels of ownership and autonomy
Collaborative culture with ambitious plans for the future
Recent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.