• Designing contemporary pieces, showing strong understanding of outfitting and range building.
• Working 3-D on the stand.
• Creating technical drawings for your designs. Selecting trims and linings.
• Working with Technical and Production team to launch all sketches with appropriate manufacturers.
• Preparing collection for and amending line ups after sign off meetings.

Trend Research

• Seasonal design research.
• Creating mood boards and colour palettes with Design Team - staying true to Fold’s DNA.

Fabric and Material Selection

• Working with the team to select fabrics, prints, colours and trims for the season.
• International trips attending fabric fairs, exhibitions and visiting suppliers.
  

Collaborate across departments

• To pass on all relevant and appropriate information to all areas linked to product i.e. production, sales, merchandising and marketing.
• Attending Lessons Learnt meetings and having strong knowledge of bestselling styles.
• Visiting Fold stores on a regular basis to have a strong understanding of our customers and products.
  

Fit Sessions and Adjustments

• Working closely with pattern cutters to create new drapes and silhouettes.
• Weekly fittings with the technical team.
  

• Developing design assets into rich, creative online and offline experiences across multiple touch-points.
• Continuously driving the brand’s creative output with innovative and effective design, inspiring the team with outside-of-the-box thinking and new ideas.
• Designing across day-to-day BAU briefs as well as special projects.
• Upholding a consistent and high standard of quality across all your work, always striving to learn and develop more effective techniques and efficient processes.
  

Conceptualisation

• Help generate ideas in order to make improvements to current systems and take a proactive approach in implementing those ideas.
• Working with a strategic mindset, keeping well informed in customer, creative and product trends to better inform your work and create effective results.
• Taking ownership of your own projects whilst supporting the other designers when needed, helping each other to develop skill sets within the team.  
  

Branding

• Helping to evolve all aspects of the brand in line with the brand ethos.
  

Collaboration

• Understanding and working to company wide briefing processes and asset management, ensuring a good standard of filing and organisation is kept.
• Working with other teams across the business (marketing, ecomm, design, operations) to ensure your designs encompass all relevant business objectives when required.
  

• Create an annual growth marketing plan under the direction of the Marketing Director to deliver our wider marketing strategy and business objectives, through a growth-focussed lens, considering the different channels and customer groups against our top line product and marketing calendars
• Underpin all activity with the agreed customer metrics for the year
  Work with the Content Editor to devise connected paid campaigns that are reflective of our overall content strategy and deliver on our brand values visually and via TOV
• Work with the Content Editor to devise the email plan for the season, utilising data from previous campaigns to advise this, and adjust the specifics as the monthly plans get locked down
• Ensure the performance marketing plans are aligned across channels and detailed in the planning pack and marketing calendar, updating where necessary
• Coordinate all marketing activities with the onsite experience to ensure cohesion in the customer journey
  
  

Delivery

• Delivery of the growth strategy, including a project roadmap within the agreed timelines and to budget, indicating risks and opportunities throughout the process, and measuring the relative success
• Weekly project update to all key stakeholders with clarity on milestones and risks to delivery
• Plan for all launches (collection, sale, etc.) with a clear critical path and RACI to ensure they are delivered on time and efficiently, ensuring all involved are clear on their deadlines in a timely manner
• Create process guides for all key ecommerce tasks, identifying cross-functional involvement and ensuring all are clear on their requirements, and evolve for the most efficient working practices across the business
• Contribute to any wider business projects that have a growth contingent ensuring there is clarity on what can be delivered within the proposed timeframe and any risks / concerns
  
  

Agency Management

• Daily management of the digital agency, supporting them with delivering our agreed plans
• Oversee the account behaviour to ensure tracking to forecasted KPIs and within budget, highlighting any risks to both the agency and internal team to ensure they are minimised
• Ownership for the agenda for any agency calls and follow up actions
• Realtime management of the growth marketing budget, managing the agency on a weekly basis to ensure spends are in line with agreed KPIs and any changes are socialised to the right stakeholders within the business
• Create joint roadmaps with our agencies to extend our offering, improve efficiency and test and manage the delivery of these through, ensuring the wider team are aware of these changes / additions with time to support
• Day-to-day main point of contact for our customer agency, working through the agreed roadmap and presenting back the updates to the wider team
• Main contact for the CRM agency, holding regular account reviews and owning an associated roadmap for improvement
  
  

Reporting & Reacting

• Daily update to the trading group on performance and BTA vs. weekly ecommerce targets / KPIs, identifying any risks and opportunities and acting on them across the team
• Day-by-day tracker for all key LFL trading periods e.g. sale and promos to provide relevant insights and proposed optimisations as period progresses
• Reporting on any new projects / changes to site as they occur vs. objectives / benchmarks highlighting risks or opportunities with associated action list
• Thorough testing of all deployments via a testing plan by device
  
• Feedback across the business, as appropriate, on any findings from site checks and journey mapping
  
• Regular app performance reports to ensure they are delivering against expectations, holding agency meetings where appropriate
  
• Become the expert on all KPIs and best practice metrics to allow us to benchmark our performance easily
  
• Provide weekly and monthly reporting on all performance marketing, customer, and ecommerce disciplines, to deliver succinct and meaningful reporting that can be understood across the business
  
• Be aware of what’s going on in the wider market and industry trends and share opportunities and risks to relevant stakeholders
  
• Attend relevant industry events and webinars, feeding back on any key insights and opportunities
  
  

Team Management

• Act as a mentor for the junior members of the team, enhancing their skillset and ensuring they are all working towards the common business goals
• Set KPIs for all team members in line with the business objectives and their own personal development direction, holding regular reviews to ensure they are tracking in the right direction
• Support team with focus and prioritisation of their tasks