The Fold Story

Our Story

The idea for The Fold really started when I was working in a male dominated and very smart corporate environment. I always enjoyed dressing up for business, but more often than not I found my sartorial options disappointing – the offering for workwear felt like it was at the bottom of the agenda for many womenswear brands.
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The Fold Woman

We champion and celebrate our incredible customers; a diverse mix of women, from a BBC newsreader to a fire chief, sharing insights and advice on their careers, life and style.

Discover our community of likeminded and inspirational women.
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Workwear Matters

98% believe their personal dressing style helps them achieve certain objectives at work.

80% say the right outfit is crucial to creating a knock-out first impression.

90% said they reach for the proverbial power suit to lift their confidence at work.

76% of businesswomen say they are influenced by their favourite fashion brands.

74% of businesswomen admit they assess an individual’s ‘executive presence’ based on their outfit.

More than 50% of businesswomen admit to a last-minute change of outfit in the morning.

Does what you wear to work impact your career? We conducted a report, interviewing over 1,300 businesswomen across different sectors on what they wear to work and how that impacts their confidence and perceptions.

View Report