Cookie Policy

About Cookies

Our site uses cookies which we can access when you visit our site in the future. A cookie is a small information file that is sent to your computer, mobile or other device when you visit a website and it will recognize your device on future visits. These types of files do a number of different jobs such as remembering your preferences and chosen items, assisting you to improve your site experience as well as trying to ensure that the adverts or offers you see online are more relevant to you. Cookies work in combination with content within the thefoldlondon.com website itself, to capture and remember information. For instance, cookies are used to remember and process items in your shopping cart. Cookies cannot harm your computer and do not contain any personal or private information such as your name, address or payment information.

The cookies we use can be divided into 4 types each of which is outlined below:

1. Website Functionality Cookies

Website functionality cookies are essential in order to enable the site to provide services requested such as navigation, remembering shopping bag items and processing orders in “Shop”, from cart to checkout.  The website cannot function properly without these cookies.

2. Anonymous Analytics Cookies

Anonymous analytics cookies measure and analyse how visitors use the website. This helps us to understand how our visitors and customers interact with the site and allows us to continuously improve our website and your shopping experience. We utilise Google Analytics cookies to help us understand how customers arrive at and browse our site, and Hotjar cookies to highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns.

3. Marketing Cookies

Marketing cookies are used to track visitors across websites. The intention is to display advertisements that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

4. Customer Account Cookies 

If you choose to create an account with us and to authenticate or “log in” with that account during subsequent visits, a customer preference cookie allows the site to remember details from your previous visits. These can then be used to provide you with a simpler browsing experience, more appropriate with your selections, customizing your visits so that they are easier and more pleasant to navigate.

 

By using our website you agree that we can place these types of cookies on your device and access them when you visit the site in the future. Each browser is a little different, but you can choose to have your computer warn you each time a cookie is being sent, or to block just the third-party cookies for analytics and advertising, or to turn off all cookies. As cookies are used to track shopping basket items through the order process, it will not be possible to place on order without our first-party, website functionality cookies enabled. Your browser “help” section will provide details on how to manage the cookie settings.

Information on deleting or controlling cookies is available at https://ico.org.uk/for-the-public/online/cookies/. Please note that by deleting or disabling our cookies you may not be able to access certain areas or features of our site. If you turn all cookies off, you won’t have access to many features that make the Fold’s website more efficient and some of our services may not function properly.

 

More Questions?

If you require further information about The Fold and our Privacy Policy please e-mail [email protected].

Alternatively, you can visit our Contact page, fill in the contact form and submit your enquiries to The Fold’s dedicated Customers Service Department.

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