Cookie Policy

About Cookies

Our site uses cookies which we can access when you visit our site in the future. A cookie is a small information file that is sent to your computer, mobile or other device when you visit a website and it will recognize your device on future visits. These types of files do a number of different jobs such as remembering your preferences and chosen items, assisting you to improve your site experience as well as trying to ensure that the adverts or offers you see online are more relevant to you. Cookies work in combination with content within the thefoldlondon.com website itself, to capture and remember information. For instance, cookies are used to remember and process items in your shopping cart. Cookies cannot harm your computer and do not contain any personal or private information such as your name, address or payment information.

These “cookies” can be divided into 4 types each of which is outlined below:

1. Website Functionality Cookies

Website functionality cookies are essential in order to enable the site to provide services requested such as remembering shopping bag items and processing orders in “Shop”, from cart to checkout.

2. Website Analytics Cookies

Website analytics cookies measure and analyse how our customers use the website. This allows us to continuously improve our website and your shopping experience. Website analytics cookies collect anonymous information on how people use the site and the data is merged with other users to enable us to improve how the site operates. For example we utilise Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.

3. Customer Preference Cookies

Customer preference cookies remember choices you make such as language, search parameters such as size, colour or product line. These can then be used to provide you with a simpler browsing experience, more appropriate with your selections, customizing your visits so that they are easier and more pleasant to navigate.

4. Advertising Cookies

Advertising cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement as well as help us measure the effectiveness of our advertising campaigns.

By using our website you agree that we can place these types of cookies on your device and access them when you visit the site in the future. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You can change the settings on your browser to prevent cookies being stored on your computer or mobile device without your explicit consent. Your browser “help” section will normally provide details on how to manage the cookie settings. Each browser is a little different, so look at your browser “Help” menu to learn the correct way to modify your cookies.

Information on deleting or controlling cookies is available at https://ico.org.uk/for-the-public/online/cookies/. If you turn cookies off, you won’t have access to many features that make the Fold’s website more efficient and some of our services will not function properly. As cookies are used to track shopping basket items through the order process, it will not be possible to place on order. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.

More Questions?

If you require further information about The Fold and our Privacy Policy please e-mail info@thefoldlondon.com.

Alternatively, you can visit our Contact page, fill in the contact form and submit your enquiries to The Fold’s dedicated Customers Service Department.

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