Workwear Report 2025

A model wearing navy Giverna leather jacket and statement earrings.
99%
OF WOMEN BELIEVE FIRST IMPRESSIONS COUNT
99 % OF WOMEN BELIEVE FIRST IMPRESSIONS COUNT
99 % OF WOMEN BELIEVE FIRST IMPRESSIONS COUNT
WORKWEAR REPORT 2025
WORKWEAR REPORT 2025
WORKWEAR REPORT 2025

We’ve been dressing ambitious women for over a decade, and we know that by investing in your workwear, you’re investing in yourself. That’s why, last year, we launched our latest Workwear Survey to uncover how you really feel when you get up, dress up and show up each day.

Within a week we received almost 2500 responses from our global community, and have read every comment – covering topics from confidence and personal style to the importance of clothing quality. We heard from changemakers, trailblazers, rising stars and pioneering professionals, and the response was resounding: workwear matters, and it always will.

We’ve been dressing ambitious women for over a decade, and we know that by investing in your workwear, you’re investing in yourself. That’s why, last year, we launched our latest Workwear Survey to uncover how you really feel when you get up, dress up and show up each day.

Within a week we received almost 2500 responses from our global community, and have read every comment – covering topics from confidence and personal style to the importance of clothing quality. We heard from changemakers, trailblazers, rising stars and pioneering professionals, and the response was resounding: workwear matters, and it always will.

We’ve been dressing ambitious women for over a decade, and we know that by investing in your workwear, you’re investing in yourself. That’s why, last year, we launched our latest Workwear Survey to uncover how you really feel when you get up, dress up and show up each day.

Within a week we received almost 2500 responses from our global community, and have read every comment – covering topics from confidence and personal style to the importance of clothing quality. We heard from changemakers, trailblazers, rising stars and pioneering professionals, and the response was resounding: workwear matters, and it always will.

Vertical line on a plain white background.
A thin vertical line on a white background.
PERSONAL STYLE IS IMPORTANT.
PERSONAL STYLE IS IMPORTANT.
PERSONAL STYLE IS IMPORTANT.
A person spinning in stone Cervo pleated coat
82%
think their clothes can inspire confidence as a leader, while 80% say they help them achieve certain objectives.
82%
think their clothes can inspire confidence as a leader, while 80% say they help them achieve certain objectives.
82%
think their clothes can inspire confidence as a leader, while 80% say they help them achieve certain objectives.

We couldn’t agree more. With new collections every month, we have what you need to look good and feel great in all your biggest moments – whether you prefer sharp suiting, feminine dresses or tailored separates.

The Fold Chelsea store
53 %
of respondents
spend 30 minutes to an hour getting ready in the morning. 
53 %
of respondents
spend 30 minutes to an hour getting ready in the morning.
53 %
of respondents
spend 30 minutes to an hour getting ready in the morning.

We know you don’t have lots of time, which is why our expert team meticulously ensures our pieces sit together perfectly. Want some help curating a capsule you can rely on? We offer private, group and virtual styling appointments with our talented in-store experts.

A person spinning in stone Cervo pleated coat
82%
think their clothes can inspire confidence as a leader, while 80% say they help them achieve certain objectives.

We couldn’t agree more. With new collections every month, we have what you need to look good and feel great in all your biggest moments – whether you prefer sharp suiting, feminine dresses or tailored separates.

The Fold Chelsea store
53 %
of respondents
spend 30 minutes to an hour getting ready in the morning. 

We know you don’t have lots of time, which is why our expert team meticulously ensures our pieces sit together perfectly. Want some help curating a capsule you can rely on? We offer private, group and virtual styling appointments with our talented in-store experts.

A woman in navy Clever Crepe suiting sitting on a chair.
THE RIGHT WORKWEAR IS EMPOWERING.
THE RIGHT WORKWEAR IS EMPOWERING.
THE RIGHT WORKWEAR IS EMPOWERING.
Model wearing Doppio Crepe Clifton jacket in stone.
88%
of women say it boosts their confidence and creates a work-mode mindset.
88%
of women say it boosts their confidence and creates a work-mode mindset.
88%
of women say it boosts their confidence and creates a work-mode mindset.

We’re the experts in modern luxury workwear – it’s where we started. Our Workwear Mix & Match offer is the easiest way to build a weekday wardrobe that’s as polished as it is practical, with core pieces that can be worn in endless combinations.

Model in a chair wearing oyster Bowery blouse.
...and
...and
...and
87 %
of respondents think dressing the part is still important in a flexible working world, even if only on the upper half.
87 %
of respondents think dressing the part is still important in a flexible working world, even if only on the upper half.
87 %
of respondents think dressing the part is still important in a flexible working world, even if only on the upper half.

Business, comfort or both? No matter what work looks like for you, our versatile styles go the distance in an everyday wardrobe.

Model wearing Doppio Crepe Clifton jacket in stone.
88%
of women say it boosts their confidence and creates a work-mode mindset.

We’re the experts in modern luxury workwear – it’s where we started. Our Workwear Mix & Match offer is the easiest way to build a weekday wardrobe that’s as polished as it is practical, with core pieces that can be worn in endless combinations.

Model in a chair wearing oyster Bowery blouse.
87 %
of respondents think dressing the part is still important in a flexible working world, even if only on the upper half.

Business, comfort or both? No matter what work looks like for you, our versatile styles go the distance in an everyday wardrobe.

Most people believe having a personal brand is important for career success.
Most people believe having a personal brand is important for career success.
Most people believe having a personal brand is important for career success.

Standing out, for the right reasons, matters. Through our Fold Woman campaigns and inspiring events, we shine a spotlight on remarkable women from different backgrounds who all have unique stories to tell.

Model wearing Doppio Crepe stone suiting
99 %
of women believe first impressions count, and can project personality, working style and ability.
99 %
of women believe first impressions count, and can project personality, working style and ability.
99 %
of women believe first impressions count, and can project personality, working style and ability.

We produce many of our styles in limited runs and they sell out, which means you won’t be wearing the same statement pieces as everyone else.

82%
think women are judged more than men.
82%
think women are judged more than men.
82%
think women are judged more than men.

Even in 2025, women still feel that they need to work harder to be taken seriously. Which is why we do what we do, considering every last design detail and putting our pieces through their paces on real women so you can feel your most confident when it matters the most.

Woman in stone Doppio Crepe suiting holding a clutch bag
82%
think women are judged more than men.

Even in 2025, women still feel that they need to work harder to be taken seriously. Which is why we do what we do, considering every last design detail and putting our pieces through their paces on real women so you can feel your most confident when it matters the most.

99 %
of women believe first impressions count, and can project personality, working style and ability.

We produce many of our styles in limited runs and they sell out, which means you won’t be wearing the same statement pieces as everyone else.

Model in white Avio shirt with close-up of navy Clever Crepe Tavira trousers.
Pre-planning is important; most respondents carefully consider what they wear to work – wherever that may be. 
Pre-planning is important; most respondents carefully consider what they wear to work – wherever that may be. 
Pre-planning is important; most respondents carefully consider what they wear to work – wherever that may be. 

With more and more of us networking out of hours, work is no longer just restricted to the office. Our distinctive occasionwear is designed to support you wherever you need to look the part.

Model wearing navy Clever Crepe Belleville top and Colborne houndstooth trousers.
89%
of women care more about the quality of their clothes than being ‘on trend’. 
89%
of women care more about the quality of their clothes than being ‘on trend’.
89%
of women care more about the quality of their clothes than being ‘on trend’.

Crafted from the finest of fabrics, sourced from the world’s most luxurious mills, our pieces are designed to stand the test of time. We offer a designer-level cut and finish, so you get incredible quality and attention to detail, but without the designer price tag.  

Model wearing navy Belleville top and houndstooth Colborne trousers
89%
of women care more about the quality of their clothes than being ‘on trend’. 
89%
of women care more about the quality of their clothes than being ‘on trend’.
89%
of women care more about the quality of their clothes than being ‘on trend’.

Crafted from the finest of fabrics, sourced from the world’s most luxurious mills, our pieces are designed to stand the test of time. We offer a designer-level cut and finish, so you get incredible quality and attention to detail, but without the designer price tag.  

89%
of women care more about the quality of their clothes than being ‘on trend’.

Crafted from the finest of fabrics, sourced from the world’s most luxurious mills, our pieces are designed to stand the test of time. We offer a designer-level cut and finish, so you get incredible quality and attention to detail, but without the designer price tag.  

A MESSAGE FROM OUR FOUNDER
A MESSAGE FROM OUR FOUNDER
A MESSAGE FROM OUR FOUNDER
‘I feel incredibly lucky that we’ve built a community of Fold Women who are open about what they’re looking for in their wardrobes, and your feedback really does inform the way we design our collections.
 
We know that you spend time thinking about what you’re going to wear in the morning, see clothes as part of your personal brand, and expect the highest quality at every level of your journey with us – from the fabrics we use to the services we offer. Which is why, over a decade since The Fold began, we’re as committed as ever to the principles that underpin our approach:

‘I feel incredibly lucky that we’ve built a community of Fold Women who are open about what they’re looking for in their wardrobes, and your feedback really does inform the way we design our collections.
 
We know that you spend time thinking about what you’re going to wear in the morning, see clothes as part of your personal brand, and expect the highest quality at every level of your journey with us – from the fabrics we use to the services we offer. Which is why, over a decade since The Fold began, we’re as committed as ever to the principles that underpin our approach:

‘I feel incredibly lucky that we’ve built a community of Fold Women who are open about what they’re looking for in their wardrobes, and your feedback really does inform the way we design our collections.
 
We know that you spend time thinking about what you’re going to wear in the morning, see clothes as part of your personal brand, and expect the highest quality at every level of your journey with us – from the fabrics we use to the services we offer. Which is why, over a decade since The Fold began, we’re as committed as ever to the principles that underpin our approach:

1. We help you stand out for the right reasons. The women we dress are exceptional, and we stretch our creative boundaries to design unique products that truly reflect that.
 
2. We pride ourselves on our customer experience. There’s always someone at the end of the phone and our in-store experts are trained to ensure you have the best experience.
 
3. We want to make it even easier for you to shop with us, wherever you are. Last year we launched virtual styling appointments and our try-before-you-buy service with Harper Concierge. 

 
4. We’re committed to delivering a design level cut and finish from the finest fabrics, without the designer price tag.
 
5. We’re always looking for new ways to bring The Fold to your wardrobe, such as introducing denim and leather in a smart way that works with our collection – and your life.
 
Thank you, as always, for being part of our evolving story.’
1. We help you stand out for the right reasons. The women we dress are exceptional, and we stretch our creative boundaries to design unique products that truly reflect that.
 
2. We pride ourselves on our customer experience. There’s always someone at the end of the phone and our in-store experts are trained to ensure you have the best experience.
 
3. We want to make it even easier for you to shop with us, wherever you are. Last year we launched virtual styling appointments and our try-before-you-buy service with Harper Concierge. 

 
4. We’re committed to delivering a design level cut and finish from the finest fabrics, without the designer price tag.
 
5. We’re always looking for new ways to bring The Fold to your wardrobe, such as introducing denim and leather in a smart way that works with our collection – and your life.
 
Thank you, as always, for being part of our evolving story.’
1. We help you stand out for the right reasons. The women we dress are exceptional, and we stretch our creative boundaries to design unique products that truly reflect that.
 
2. We pride ourselves on our customer experience. There’s always someone at the end of the phone and our in-store experts are trained to ensure you have the best experience.
 
3. We want to make it even easier for you to shop with us, wherever you are. Last year we launched virtual styling appointments and our try-before-you-buy service with Harper Concierge. 

 
4. We’re committed to delivering a design level cut and finish from the finest fabrics, without the designer price tag.
 
5. We’re always looking for new ways to bring The Fold to your wardrobe, such as introducing denim and leather in a smart way that works with our collection – and your life.
 
Thank you, as always, for being part of our evolving story.’
Polly's signature
Polly McMaster
Founder and CEO
Polly McMaster
Founder and CEO
Polly McMaster
Founder and CEO