The Fold Woman: Kate Percival

The Fold Woman: Kate Percival
July 3, 2015 The Fold
Kate Percival

Tell us a little bit about your career background and how you came to found Grace Belgravia:

After my first career in property, I began studying for a Master’s Degree in Luxury Brands and Services. My thesis was on The Convergence of Medicine and the Global Spa Industry, for which I won the University Thesis Prize. This provided the basis of the business plan of Grace – a space to reflect the values of Arianna Huffington’s Third Metric, a piece which states that we must champion wellbeing, wisdom, wonder and giving in order to balance the quest for wealth and power.

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Kate wears The Newbury Dress in pearl tweed

Grace Belgravia is a women-only wellness centre, what prompted your decision to set up a club specifically for women? 

Because I realised that women are too hard on themselves – that they need a very special place to be safe, to be nurtured and empowered, and to help them be the very best they can be at whatever it is they want to be. We have created a haven with everything from medical services to spa treatments, healthy eating to the best in fitness and an eclectic events programme to complete the mind, body, soul circle – all under one roof.

Women’s-only clubs are seeing an increase in popularity – what do you attribute this success to?

There’s been a paradigm shift which means that, increasingly, women are seeking out other women’s company. Not that they don’t love their husbands and partners, but they often have deeper conversation with women than men. Women have become less competitive with each other, and the whole concept of sorority is stronger than it’s ever been. We are catering to that unique connection between women and fostering deeper connections.

 Kate Percival

Kate Percival wears The Shell Top in white, The Tailored Trousers in black and The Hampstead Jacket in blush pink

 

As a successful female entrepreneur, have you noticed areas in business that women are treated differently than men? 

Personally no – I have just always “got on with it”, but undoubtedly discrimination occurs to greater or lesser degrees, in different business sectors.  I never questioned whether I was better or worse than any male colleague, just whether I was as good as the next person….and this is where I think women go wrong.  Men and women are different – fact.  So we should play to our skills.  Read the Athena Doctrine and recognise that it is the female personality traits that will play such an important part in the success of business going forward.  And these characteristics are shared by both men and women.

Grace Belgravia is built on the philosophy that to thrive in today’s society we need to improve our greatest asset – our health. What advice would you offer to busy career women looking to adopt a healthier lifestyle?

Throw away the guilt and realise that the most important thing to treasure in our lives is our health.  Don’t wait for the wake up call – as without good health we cannot be great mothers, wives, girlfriends or businesswomen.

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Kate wears The Newbury Dress in pearl tweed

How do you unwind outside of work?

I try to find quality time for my family and friends – my iPhone permitting! My two amazing daughters and my husband have been such phenomenal support and were instrumental in creating Grace. And of course, spending time with my grandson.

Describe your 9-5 style; what are your wardrobe essentials?

Usually I look for dresses that can work from early morning breakfast meetings through to cocktail parties.  Something that works well with smart flats in the day when running around, and looks sophisticated and glamorous in the evening with heels.

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Kate Percival wears The Shell Top in whiteThe Tapered Trousers in black and The Hampstead Jacket in blush pink

And finally, what are your favourite pieces from The Fold’s current collection?

I took the Newbury dress and Marylebone jacket in summer tweed home from the shoot. The Hampstead jacket in blush pink is next on my wishlist!

Shot on location at Grace Belgravia

Pictures from Kylie Martin

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