This week The Fold hosted a Summer Shopping Event at our new Clerkenwell Showroom. The event featured collaborations with Stella & Dot, Bikini Fling and Julianna Heale. Each brand had a common entrepreneurial background, having been started by woman who all recognised a gap in the market.
CEO and Founder of Stella & Dot, Jessica Herrin, decided to create a company that provided busy women a new career alternative in jewellery styling. Bikini Fling was created by Alexia, who with her global upbringing, had always seen the importance for women feeling confident in a bikini. Julianna used her passion for fashion and stylistic eye to help women find a treasure for a great price.
Finally, our CEO and Co – Founder at The Fold, Polly McMaster, felt uninspired by her working wardrobe and decided to create a brand where women can dress stylishly for the office.
With each brand looking to inspire women to feel confident in what they are wearing, whether it’s going from the office to drinks and adding a necklace to glam up their outfit, or heading to the beach in their new bikini. We aim for our customers to leave feeling stylish and confident in their new purchases.
The event was a huge success, thank you to everybody who participated!
For more information, contact our events team at [email protected] or call us on 020 8965 5600.