My Style by Alex Head

On needing a wardrobe that works as hard as she does My wardrobe has had to develop as my role has changed over the years. I used to be in the kitchen a lot so didn’t have to worry but now I am all over London at all sorts of meetings and need to dress accordingly. I employ lots of ex-offenders, so one day I will be in prison interviewing a candidate and the next I’ll be in a VIP tasting or meeting where I need to look very smart. I do still like to shock and make an impact though…

Day to day I’ll be in-house for team meetings, client tasting, site visits, recipe testing – you name it, I do it. For me it’s about feeling confident and the way I dress definitely has an influence on how I feel.

On a good week, I will have planned the week’s outfits on a Sunday to suit my week ahead. This always feels great but naturally doesn’t always happen so it can be a grab, dash and go day.

The wardrobe staples and details she swears by I love my silver Veja trainers and my leopard print Rixo skirt, which is great in the heat. I also have lots of go-to pieces from the ethical clothing brand Gather & See. My cousin, Fredi Gardiner is a designer and her jackets can transform the basics. For me, it’s the little details that make an outfit come to life.

Sometimes just adding a bit of lipstick can help you feel like a boss! As a business owner, you are always being challenged in so many ways so feeling good about yourself is key. That’s why I love The Fold – the clothes do exactly that.

Sustainable fashion is important to me too; where it’s made, who it’s made by and how it’s been made needs to all be ethical. It can be easy to fall into the ‘fast fashion’ trap but I think it’s crucial that we support independent, artisanal brands with good provenance and values.