The Fold’s Head of Design, Katya Maschenko, discusses the inspiration behind the latest collection. Soft, romantic and feminine, English roses have been brought to life by skilled artisans in Italy, who translated the artwork onto luxurious fabrics. Discover a collection of dream dresses, a modern celebration of flowers.
Bestselling author and renowned personal stylist, Lizzie Edwards, explains why it is important to dress to support your career ambitions and give yourself an extra confidence boost. As she states, ‘consider your work wardrobe as an important tool to support you in reaching your full potential.’
Fold Founder Polly McMaster is looking for women to feature as part of our community of diverse and inspiring Fold Women.
We want to share the empowering career and life stories of incredible figures from around the world. Champion yours or your friend’s story by applying to be our next Fold Woman now.
Anna Murphy, The Times Fashion Director, explores the benefits of not blending in by introducing a tactical dose of colour or bold pattern ’to transform the way you look and feel.’ As Anna states, ‘whatever your line of work, looking current is how to present yourself as relevant and future-facing.’
Polly McMaster is the founder and CEO of The Fold. Initially a successful businesswoman working in finance, her love of fashion inspired her to create a chic brand for professional women. ‘The Fold is about understanding the professional woman’s needs and creating a stylish, contemporary wardrobe for her’.
Our in-house design team create unique, coveted pieces you won’t find anywhere else. With a selection of elegant cuts and premium fabrics, there’s plenty of styles to choose from. Described by You Magazine as, ‘exquisite tailoring with a fashion twist’, discover the collection of modernist classics here.
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We worked with an all-female design team, Kinnersley Kent Design, for our Chelsea store.
In line with The Fold’s ethos, they sought to source bespoke materials and art from British female designers. Here KKD explain what led them to artist Stephanie Tudor, and her tactile yet beautifully unexpected designs.
Smart Works helps unemployed women prepare for job interviews, providing them with business clothes to boost their confidence and giving them the interview skills and advice they need to feel work-ready. Brilliantly, more than 50% of Smart Works clients secure a job within a month of their visit to the charity.
It’s a quandary that generations of working women have grappled with. The eternal search for clothes that allow us to enhance our workwear so that we can feel appropriate during the day, and on point for what the evening has in store. From luxurious tweeds to exquisite draping and sleek silhouettes, sartorial solutions await.
In Conversation with…
Jane and Amelia
A candid conversation between two of our incredible Fold Women, Jane Marriott O.B.E. (Director, Joint International Counter Terrorism Unit) and Amelia Torode (Media Guru and Former Chief of Strategy Officer, TBWALondon). Listen in, as they discuss their incredible journeys.
Spring Summer 2019
Our new collection focuses on easy yet sophisticated
pieces which, combined with classic tailoring,
graphic print and bold colour, are both effortless
and chic this season.