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Into The Fold

Welcome to Our World

Style

After
Dark

For maximum impact,
after-dark dressing calls for luxurious fabrics in contemporary cuts and vibrant colours.
Opt for velvet, satin or silk for an easy, effortless way to dial up for special events. From midnight blue to dazzling gold, the season offers myriad ways to elevate your evening wardrobe.

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Inspiration

Women in
Business

An honest and inspiring discussion at The Fold’s Chelsea store.
Sarah Curran MBE (founder of My-Wardrobe) and Whitney Bromberg Hawkings (founder of FlowerBX), chat to presenter Gaby Roslin around the ‘in store’ bar.
Listen in as they discuss everything from being afraid to nurturing future founders…

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Style

Desk to
Dinner

It’s a quandary that generations of working women have grappled with. The eternal search for clothes that allow us to enhance our workwear so that we can feel appropriate during the day, and on point for what the evening has in store. From the importance of luxurious fabric to modern shortcuts, sartorial solutions await.

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Fold Woman

Career
Pivots

Emma Gannon left her job as social media editor at British Glamour to rewrite the rules of work, take power back into her own hands and forge a “multi-hyphenate” career. As her second book hits the shelves, the 29 year old award-winning blogger-broadcaster-author tells us about side-hustles, sleep stigmas and starting small.

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Fold Woman

Could it be
you?

Fold Founder Polly McMaster is looking for women to feature as part of our community of diverse and inspiring Fold Women.
We want to share the empowering career and life stories of incredible figures from around the world. Champion yours or your friend’s story by applying to be our next Fold Woman now.

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Event

In
Conversation

Join us for a special shopping evening with fizz and canapés and we’ll be offering an exclusive voucher on the night from 6.30pm – 8.30pm. Plus, Lydia Slater, Deputy Editor of Harper’s Bazaar and Town & Country, will be talking to PR Director, Belinda Fisher about her career and the tips and tricks she’s picked up along the way.

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Inspiration

Art at
The Fold

We worked with an all-female design team, Kinnersley Kent Design, for our Chelsea store.
In line with The Fold’s ethos, they sought to source bespoke materials and art from British female designers. Here KKD explain what led them to artist Stephanie Tudor, and her tactile yet beautifully unexpected designs.

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Our Story

Meet the
Founder

Polly McMaster is the founder and CEO of The Fold. Initially a successful businesswoman working in finance, her love of fashion inspired her to create a chic brand for professional women. ‘The Fold is about understanding the professional woman’s needs and creating a stylish, contemporary wardrobe for her’.

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Fold Loves

Smart
Works

Smart Works helps unemployed women prepare for job interviews, providing them with business clothes to boost their confidence and giving them the interview skills and advice they need to feel work-ready. Brilliantly, more than 50% of Smart Works clients secure a job within a month of their visit to the charity.

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Inspiration

Workwear
Event

The Fold’s ‘Workwear Matters’ report investigates the impact workwear has on your career. With this in mind we invited image and brand consultant Isabel Spearman and business journalist Kate Bassett to our Chelsea store to delve into the reasons why workwear matters, the modern power suit and how to ‘get it right’.

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Newsletter

Join
our Network

The Fold newsletter keeps you up to date with new arrivals, news, competitions, offers and events. Plus, be the first to read inspirational interviews with our Fold Women, from bestselling authors and broadcasters to CEOs and plastic surgeons. Sign up now to join the community and get exclusive updates.

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Style

My Style
by Alex Head

When entrepreneur Alex Head opened Social Pantry in 2011, it quickly became the go-to destination for fresh, seasonal food. From humble beginnings selling sandwiches from her bicycle in Saudi Arabia, she shares how her wardrobe has had to change to keep her comfortable rushing between the kitchen and meetings.

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In Conversation with…

Jane and Amelia

A candid conversation between two of our incredible Fold Women, Jane Marriott O.B.E. (Director, Joint International Counter Terrorism Unit) and Amelia Torode (Media Guru and Former Chief of Strategy Officer, TBWALondon). Listen in, as they discuss their incredible journeys.

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The Edit

Winter 2018

Our new collection focuses on easy yet sophisticated
pieces which, combined with classic tailoring,
graphic print and bold colour, are both effortless
and chic this season.

Be Inspired

Style

Tailoring
Boutique

Our in-house design team create unique, coveted pieces you won’t find anywhere else. With a selection of elegant cuts and premium fabrics, there’s plenty of styles to choose from. Described by You Magazine as, ‘exquisite tailoring with a fashion twist’, discover the collection of modernist classics here.

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Style

Personal
Stylist

Shopping with The Fold is a personal experience and we are here to create a wardrobe that works for you.
If you need style advice or you are considering a total refresh, why not book a one-to-one private appointment with a personal stylist at our Chelsea store over a cup of coffee or glass of wine.

Book Now

Style

Melinda
Nicci

Ask any pregnant woman the app they swear by right now and chances are Baby2Body is at the top of their list. Launched by Melinda Nicci in 2014, the app is the product of her 25+ years in the health and fitness industry. We talked about her wardrobe needs and how she found the perfect ‘fashion formula’.

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Style

Post
Mat-Leave

There is nothing easy about having a baby, and that includes getting dressed for work once your maternity leave is over. Both physically and emotionally you may be feeling a little wobbly, so be kind to yourself. Dresses are a fantastic, and forgiving place to start. Read more to find out how you can return with a bang.

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