An honest and inspiring discussion at The Fold’s Chelsea store.
Sarah Curran MBE (founder of My-Wardrobe) and Whitney Bromberg Hawkings (founder of FlowerBX), chat to presenter Gaby Roslin around the ‘in store’ bar.
Listen in as they discuss everything from being afraid to nurturing future founders…
by Alex Head
When entrepreneur Alex Head opened Social Pantry in 2011, it quickly became the go-to destination for fresh, seasonal food. From humble beginnings selling sandwiches from her bicycle in Saudi Arabia, she shares how her wardrobe has had to change to keep her comfortable rushing between the kitchen and meetings.
We worked with an all-female design team, Kinnersley Kent Design, for our Chelsea store.
In line with The Fold’s ethos, they sought to source bespoke materials and art from British female designers. Here KKD explain what led them to artist Stephanie Tudor, and her tactile yet beautifully unexpected designs.
It’s a quandary that generations of working women have grappled with. The eternal search for clothes that allow us to enhance our workwear so that we can feel appropriate during the day, and on point for what the evening has in store. From the importance of luxurious fabric to modern shortcuts, sartorial solutions await.
Could it be
Fold Founder Polly McMaster is looking for women to feature as part of our community of diverse and inspiring Fold Women.
We want to share the empowering career and life stories of incredible figures from around the world. Champion yours or your friend’s story by applying to be our next Fold Woman now.
Kara Goodley is one half of fashion and lifestyle agency Goodley Bullen PR. She has been working with Royal Ascot for the past six years, helping to define and modernise the revered dress code. Few are as well versed in hats, hemlines and social etiquette; here she shares her tips on dressing for the summer social season.
The Fold’s ‘Workwear Matters’ report investigates the impact workwear has on your career. With this in mind we invited image and brand consultant Isabel Spearman and business journalist Kate Bassett to our Chelsea store to delve into the reasons why workwear matters, the modern power suit and how to ‘get it right’.
Polly McMaster is the founder and CEO of The Fold. Initially a successful businesswoman working in finance, her love of fashion inspired her to create a chic brand for professional women. ‘The Fold is about understanding the professional woman’s needs and creating a stylish, contemporary wardrobe for her’.
Smart Works helps unemployed women prepare for job interviews, providing them with business clothes to boost their confidence and giving them the interview skills and advice they need to feel work-ready. Brilliantly, more than 50% of Smart Works clients secure a job within a month of their visit to the charity.
The Fold newsletter keeps you up to date with new arrivals, news, competitions, offers and events. Plus, be the first to read inspirational interviews with our Fold Women, from bestselling authors and broadcasters to CEOs and plastic surgeons. Sign up now to join the community and get exclusive updates.
Sarah Curran’s career has taken her from sub-editing The Times online, to building renowned e-tailer My-Wardrobe.com, and being awarded an MBE for her services to British fashion. Now a non-executive director at French Connection, she tells us about starting up, setbacks and why self-belief trumps good grades.
Join us for a special shopping evening with fizz and canapés, we’ll be unveiling the new collection and offering an exclusive discount on the night from 4pm – 8pm.
Plus, ‘She’s back’ author, Lisa Unwin, will be talking all-things ‘back to work’; whether that’s coming back after a break, or looking to ramp up a level.
In Conversation with…
Jane and Amelia
A candid conversation between two of our incredible Fold Women, Jane Marriott O.B.E. (Director, Joint International Counter Terrorism Unit) and Amelia Torode (Media Guru and Former Chief of Strategy Officer, TBWALondon). Listen in, as they discuss their incredible journeys.
Our new collection focuses on easy yet sophisticated
pieces which, combined with classic tailoring,
graphic print and bold colour, are both effortless
and chic this season.
Our in-house design team create unique, coveted pieces you won’t find anywhere else. With a selection of elegant cuts and premium fabrics, there’s plenty of styles to choose from. Described by You Magazine as, ‘exquisite tailoring with a fashion twist’, discover the collection of modernist classics here.
Shopping with The Fold is a personal experience and we are here to create a wardrobe that works for you.
If you need style advice or you are considering a total refresh, why not book a one-to-one private appointment with a personal stylist at our Chelsea store over a cup of coffee or glass of wine.
Ask any pregnant woman the app they swear by right now and chances are Baby2Body is at the top of their list. Launched by Melinda Nicci in 2014, the app is the product of her 25+ years in the health and fitness industry. We talked about her wardrobe needs and how she found the perfect ‘fashion formula’.
There is nothing easy about having a baby, and that includes getting dressed for work once your maternity leave is over. Both physically and emotionally you may be feeling a little wobbly, so be kind to yourself. Dresses are a fantastic, and forgiving place to start. Read more to find out how you can return with a bang.
Read more: Into The Fold Archive