Into The Fold

Welcome to Our World

Fold Woman


Art history graduate Poppy Mardall went from working at auction house Sotheby’s as Deputy Director, to launching her own funeral business. She tells us about starting out, scaling up and breathing new life into death; ‘helping others was always high on our agenda.

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Bestselling author and renowned personal stylist, Lizzie Edwards, explains why it is important to dress to support your career ambitions and give yourself an extra confidence boost. As she states, ‘consider your work wardrobe as an important tool to support you in reaching your full potential.’

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Heti’s Colour
x The Fold

Discover a premium collection of luxury scarves designed exclusively for The Fold by acclaimed colourist and textile designer Heti Gervis. Heti blends geometric shapes, mixed florals and motifs with opulent tones and splashes of bold colour for this striking collection.

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Our in-house design team create unique, coveted pieces you won’t find anywhere else. With a selection of elegant cuts and premium fabrics, there’s plenty of styles to choose from. Described by You Magazine as, ‘exquisite tailoring with a fashion twist’, discover the collection of modernist classics here.

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Fold Woman

Could it be

Fold Founder Polly McMaster is looking for women to feature as part of our community of diverse and inspiring Fold Women.
We want to share the empowering career and life stories of incredible figures from around the world. Champion yours or your friend’s story by applying to be our next Fold Woman now.

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Fold Loves


Smart Works helps unemployed women prepare for job interviews, providing them with business clothes to boost their confidence and giving them the interview skills and advice they need to feel work-ready. Brilliantly, more than 50% of Smart Works clients secure a job within a month of their visit to the charity.

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Desk to

It’s a quandary that generations of working women have grappled with. The eternal search for clothes that allow us to enhance our workwear so that we can feel appropriate during the day, and on point for what the evening has in store. Discover luxurious, standout pieces that will see you from dawn to dusk in style.

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Our Story

Meet the

Polly McMaster is the founder and CEO of The Fold. Initially a successful businesswoman working in finance, her love of fashion inspired her to create a chic brand for professional women. ‘The Fold is about understanding the professional woman’s needs and creating a stylish, contemporary wardrobe for her’.

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Behind the Design

Our design to delivery process is rigorous and uncompromising. Every piece in the collection is designed in our London studio, with your needs in mind. Discover more about our beautifully crafted collections, which combine impeccable finish, durability and contemporary design.

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Art at
The Fold

We worked with an all-female design team, Kinnersley Kent Design, for our Chelsea store.
In line with The Fold’s ethos, they sought to source bespoke materials and art from British female designers. Here KKD explain what led them to artist Stephanie Tudor, and her tactile yet beautifully unexpected designs.

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our Network

The Fold newsletter keeps you up to date with new arrivals, news, competitions, offers and events. Plus, be the first to read inspirational interviews with our Fold Women, from bestselling authors and broadcasters to CEOs and plastic surgeons. Sign up now to join the community and get exclusive updates.

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Author Christine Armstrong explores the misconceptions around ambition and how we define it, questioning ‘How do we reclaim the idea that the determination to achieve something is not only positive – it is hugely laudable?’

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In Conversation with…

Jane and Amelia

A candid conversation between two of our incredible Fold Women, Jane Marriott O.B.E. (Director, Joint International Counter Terrorism Unit) and Amelia Torode (Media Guru and Former Chief of Strategy Officer, TBWALondon). Listen in, as they discuss their incredible journeys.

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The Edit

Fall Winter 2019

There’s nothing quite like wrapping up in a satisfyingly soft knit, sumptuous silk dress or stepping out in new shoes to kick-start the new season.

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