Into The Fold

Welcome to Our World

Style

Event
Dressing

Embrace maximalism this party season. When the occasion calls for polish and glamour, light up the night in dazzling jacquards, gleaming silks and sumptuous velvets. From a scene-stealing jumpsuit to a deliciously decadent velvet suit, discover these luxe styles now.

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Fold Woman

Ruby
Raut

Having grown up in Nepal where women are frequently shamed – and banished – when menstruating, Ruby Raut is on a mission to smash period taboos, empower women and reduce landfill through her range of eco-friendly period pants. Read the article now.

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Inspiration

Good Design
Matters

Elizabeth Choppin, Editor-in-Chief of Design Anthology UK, discusses the importance of design on our every day lives. ‘When the spaces we work and live in, the objects that fill them and the clothes we wear have all been carefully considered, new ideas blossom.’

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Inspiration

Think On
Your Feet

We asked five enterprising women to, quite literally, ‘think on their feet’. Answering a series of on-the-spot questions that delve into their careers, workwear style, and guilty pleasures we get the inside scoop on what drives, motivates and inspires these remarkable women every day.

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Fold Woman

Could it be
you?

Fold Founder Polly McMaster is looking for women to feature as part of our community of diverse and inspiring Fold Women.
We want to share the empowering career and life stories of incredible figures from around the world. Champion yours or your friend’s story by applying to be our next Fold Woman now.

Enter Now

Style

Tailoring
Boutique

Our in-house design team create unique, coveted pieces you won’t find anywhere else. With a selection of elegant cuts and premium fabrics, there’s plenty of styles to choose from. Described by You Magazine as, ‘exquisite tailoring with a fashion twist’, discover the collection of modernist classics here.

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Fold Loves

Smart
Works

Smart Works helps unemployed women prepare for job interviews, providing them with business clothes to boost their confidence and giving them the interview skills and advice they need to feel work-ready. Brilliantly, more than 50% of Smart Works clients secure a job within a month of their visit to the charity.

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Our Story

Meet the
Founder

Polly McMaster is the founder and CEO of The Fold. Initially a successful businesswoman working in finance, her love of fashion inspired her to create a chic brand for professional women. ‘The Fold is about understanding the professional woman’s needs and creating a stylish, contemporary wardrobe for her’.

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Newsletter

Join
our Network

The Fold newsletter keeps you up to date with new arrivals, news, competitions, offers and events. Plus, be the first to read inspirational interviews with our Fold Women, from bestselling authors and broadcasters to CEOs and plastic surgeons. Sign up now to join the community and get exclusive updates.

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OUR STORY

Behind the Design

Our design to delivery process is rigorous and uncompromising. Every piece in the collection is designed in our London studio, with your needs in mind. Discover more about our beautifully crafted collections, which combine impeccable finish, durability and contemporary design.

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Inspiration

Defining
Ambition

Author Christine Armstrong explores the misconceptions around ambition and how we define it, questioning ‘How do we reclaim the idea that the determination to achieve something is not only positive – it is hugely laudable?’

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Inspiration

Art at
The Fold

We worked with an all-female design team, Kinnersley Kent Design, for our Chelsea store.
In line with The Fold’s ethos, they sought to source bespoke materials and art from British female designers. Here KKD explain what led them to artist Stephanie Tudor, and her tactile yet beautifully unexpected designs.

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In Conversation with…

Jane and Amelia

A candid conversation between two of our incredible Fold Women, Jane Marriott O.B.E. (Director, Joint International Counter Terrorism Unit) and Amelia Torode (Media Guru and Former Chief of Strategy Officer, TBWALondon). Listen in, as they discuss their incredible journeys.

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The Edit

Pre Spring 2020

Expect to find sumptuous Italian fabrics in unique finishes and a forensic attention to detail.

Be Inspired

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