INTO THE FOLD

welcome to our world

INSPIRATION

WOMEN IN
BUSINESS

An honest and inspiring discussion at the Fold’s Chelsea store. Sarah Curran MBE (founder of My-Wardrobe) and Whitney Bromberg Hawkings (founder of FlowerBX), chat to presenter Gaby Roslin around the ‘in store’ bar. Listen in as they discuss a everything from being afraid to nurturing future founders…

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STYLE

MY STYLE BY ALEX HEAD

When entrepreneur Alex Head opened Social Pantry in 2011, it quickly became the go-to destination for fresh, seasonal food. From humble beginnings selling sandwiches from her bicycle in Saudi Arabia, she shares how her wardrobe has had to change to keep her comfortable rushing between the kitchen and meetings.

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INSPIRATION

ART AT
THE FOLD

We worked with an all-female design team, Kinnersley Kent Design, for our Chelsea store. In line with The Fold’s ethos they sought to source bespoke materials and art from female designers. Here they explain what led them to designer Stephanie Tudor. ‘We sought to champion British female designers and artists…’

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STYLE

DESK TO DINNER

It’s a quandary that generations of working women have grappled with. The eternal search for clothes that allow us to enhance our workwear so that we can feel appropriate during the day, and on point for what the evening has in store. In my opinion, the answer lies in a little personal fashion…

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FOLD WOMAN

COULD IT BE YOU?

Polly McMaster, The Fold Founder, is looking for
new Fold Women to feature as part of our community of diverse and inspiring Fold Women.
Champion yours or your friend’s empowering story by applying to be our next Fold Woman…

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STYLE

KARA GOODLEY

Kara Goodley is one half of fashion and lifestyle agency Goodley Bullen PR. She has been working with Royal Ascot for the past six years, helping to define and modernise the revered dress code. Few are as well versed in hats, hemlines and social etiquette; here she shares her tips on dressing for the summer social season.

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INSPIRATION

WORKWEAR EVENT

The Fold’s ‘Workwear Matters’ report investigates the impact workwear has on your career.With this in mind we invited image and brand consultant Isabel Spearman and business journalist Kate Bassett to our Chelsea store to delve into the reasons why workwear matters and how to ‘get it right’.

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OUR STORY

MEET THE FOUNDER

Polly McMaster is the founder and CEO of The Fold. A successful business woman, whose love of fashion was the inspiration to create a chic brand for professional women.
‘The Fold is about understanding the professional woman’s needs and creating a stylish wardrobe for her’

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FOLD LOVES

SMART WORKS

Smart Works helps unemployed women prepare for job interviews, providing them with business clothes to boost their confidence and giving them the interview skills and advice they need to feel work-ready. More than 50% of Smart Works clients secure a job within a month of their visit to the charity…

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NEWSLETTER

JOIN OUR NETWORK

The Fold newsletter keeps you up to date on all the latest arrivals, news, competitions, offers and events.
Plus, follow the latest Fold Woman interviews and networking events.

‘Not ‘just’ a clothing brand but a network of incredibly interesting and stylish women.’

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FOLD WOMAN

CAREER PIVOTS

Sarah Curran’s career has taken her from sub-editing The Times online, to building renowned e-tailer My-Wardrobe.com, to being awarded an MBE for her services to fashion. Now a non-executive director at French Connection, she tells us about starting up, setbacks and why self-belief trumps good grades.

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STYLE

MELINDA NICCI

Ask any pregnant woman the app they swear by right now and chances are Baby2body is at the top of their list. Launched by Melinda Nicci in 2014, who transitioned from trainer to CEO, we talked about her wardrobe needs and how she found the perfect ‘fashion formula’.

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IN CONVERSATION WITH…

JANE AND AMELIA

A candid conversation between two of our incredible Fold Women, Jane Marriott O.B.E. (Director, Joint International Counter Terrorism Unit) and Amelia Torode (Media Guru and Former Chief of Strategy Officer, TBWALondon). Listen in, as they discuss their incredible journeys and share insightful, actionable advice.

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THE EDIT

SUMMER 2018

Our summer catalogue focuses on easy yet sophisticated
pieces which, combined with classic tailoring,
graphic print and bold colour, are both effortless
and fresh this season.

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STYLE

TAILORING BOUTIQUE

Our in-house studio design unique, coveted pieces you won’t find anywhere else. With a selection of exquisite cuts and premium fabrics there’s plenty of styles to choose from. Don’t just take our word for it…
‘For women who take their clothes as seriously as their jobs’ The Times

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STYLE

ANNA-MARIE SOLOWIJ

One of the country’s top beauty journalists, Solowij is known for discovering beauty’s next rising star. After six years at British Vogue, she created Beauty MART, a cosmetic mecca. We spoke about how her workwear has evolved from working in magazines to now running her own business.

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STYLE

PERSONAL STYLIST

Shopping with The Fold is a personal experience. One-to-one styling sessions and alterations are available at our Chelsea store, and for those outside of London we are available through online chat, email or phone.

Book a showroom appointment now.

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STYLE

POST
MAT-LEAVE

There is nothing easy about having a baby, and that includes getting dressed for work once your maternity leave is over. On the nitty gritty issue of what looks flattering – and crucially, feels good – dresses are a fantastic, and forgiving place to start.

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