Fold Woman
Annette
Picardo
Annette Picardo started her career as an engineer. Now she’s the UK boss of online marketplace Etsy. She tells us about career pivots, taking risks, the impossible quest of having it all and why it is important to ‘get comfortable with being uncomfortable’.
Style
The Language of Flowers
The Fold’s Head of Design, Katya Maschenko, discusses the inspiration behind the latest collection. Soft, romantic and feminine, English roses have been brought to life by skilled artisans in Italy, who translated the artwork onto luxurious fabrics. Discover a collection of dream dresses, a modern celebration of flowers.
Inspiration
Ambition
Dressing
Bestselling author and renowned personal stylist, Lizzie Edwards, explains why it is important to dress to support your career ambitions and give yourself an extra confidence boost. As she states, ‘consider your work wardrobe as an important tool to support you in reaching your full potential.’
Inspiration
Defining
Ambition
Author Christine Armstrong explores the misconceptions around ambition and how we define it, questioning ‘How do we reclaim the idea that the determination to achieve something is not only positive – it is hugely laudable?’
Fold Woman
Could it be
you?
Fold Founder Polly McMaster is looking for women to feature as part of our community of diverse and inspiring Fold Women.
We want to share the empowering career and life stories of incredible figures from around the world. Champion yours or your friend’s story by applying to be our next Fold Woman now.
Style
Colour Me
Powerful
Anna Murphy, The Times Fashion Director, explores the benefits of not blending in by introducing a tactical dose of colour or bold pattern ’to transform the way you look and feel.’ As Anna states, ‘whatever your line of work, looking current is how to present yourself as relevant and future-facing.’
Our Story
Meet the
Founder
Polly McMaster is the founder and CEO of The Fold. Initially a successful businesswoman working in finance, her love of fashion inspired her to create a chic brand for professional women. ‘The Fold is about understanding the professional woman’s needs and creating a stylish, contemporary wardrobe for her’.
Style
Tailoring
Boutique
Our in-house design team create unique, coveted pieces you won’t find anywhere else. With a selection of elegant cuts and premium fabrics, there’s plenty of styles to choose from. Described by You Magazine as, ‘exquisite tailoring with a fashion twist’, discover the collection of modernist classics here.
Newsletter
Join
our Network
The Fold newsletter keeps you up to date with new arrivals, news, competitions, offers and events. Plus, be the first to read inspirational interviews with our Fold Women, from bestselling authors and broadcasters to CEOs and plastic surgeons. Sign up now to join the community and get exclusive updates.
Inspiration
Art at
The Fold
We worked with an all-female design team, Kinnersley Kent Design, for our Chelsea store.
In line with The Fold’s ethos, they sought to source bespoke materials and art from British female designers. Here KKD explain what led them to artist Stephanie Tudor, and her tactile yet beautifully unexpected designs.
Fold Loves
Smart
Works
Smart Works helps unemployed women prepare for job interviews, providing them with business clothes to boost their confidence and giving them the interview skills and advice they need to feel work-ready. Brilliantly, more than 50% of Smart Works clients secure a job within a month of their visit to the charity.
Style
Desk to
Dinner
It’s a quandary that generations of working women have grappled with. The eternal search for clothes that allow us to enhance our workwear so that we can feel appropriate during the day, and on point for what the evening has in store. From luxurious tweeds to exquisite draping and sleek silhouettes, sartorial solutions await.
In Conversation with…
Jane and Amelia
A candid conversation between two of our incredible Fold Women, Jane Marriott O.B.E. (Director, Joint International Counter Terrorism Unit) and Amelia Torode (Media Guru and Former Chief of Strategy Officer, TBWALondon). Listen in, as they discuss their incredible journeys.
The Edit
Spring Summer 2019
Our new collection focuses on easy yet sophisticated
pieces which, combined with classic tailoring,
graphic print and bold colour, are both effortless
and chic this season.