Behind the scenes: SS12 Photo Shoot

Behind the scenes: SS12 Photo Shoot
February 10, 2012 The Fold

Last week, The Fold embarked on a photo-shoot for our latest collection. The team rocked up to an uber-cool ‘Grand Designs-esque’ house in Dalston for a packed out day of photo-shooting, styling, and copious amounts of Sushi to see us through the day!

 SS12 photo shootSS12 photo shoot

The day was feeling very fresh indeed with the new S/S12 collection hot off the press! The summer palette of honeyed browns, mustards, heather and sesames transforms the collection into the new season. Despite the miserable weather outside, inside was a buzz of energy and activity! The photography team was led by the extremely talented Rob Harper and Kate, with styling from Charlie Fox, hair and make-up by Linda, and film footage of the day by Alex. Our drop dead gorgeous model, Claudia managed to look effortlessly chic in every dress! After a packed day of shooting, we had a full reel of beautiful photos! We can’t wait to share them all with you-keep posted on our website for the full shoot!SS12 photo shootSS12 photo shoot

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