Behind The Scenes of the SS13 Look Book Shoot

Behind The Scenes of the SS13 Look Book Shoot
February 25, 2013 The Fold
Behind the Scenes - Spring Summer 2013

With a week to go until we debut our new SS13 Collection, we wanted to share a glimpse behind the scenes at our latest Look Book Photo Shoot!

At the start of the day, the whole team were buzzing to see the whole collection come together visually for the first time. Armed with coffee at the ready, everyone was set to go. The new Spring/Summer palette of Blood Orange, Monaco Blue and Blush Pinks were the perfect antidote to the gloomy day brewing outside.

Behind the ScenesOur gorgeous model Marell Kull looked every inch the Fold Woman. The photography team was led by the talented Kevin Foord who captured the beautiful tailoring and striking colours perfectly. It was wonderful to see the outfits come to life, beautifully styled  by Charlie Moore.

The result of the day’s work produced a stunning set of photos. We hope you enjoy this short video clip as a little taster of what is in store for Spring/Summer 13.

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