AW13 Fashion Show

AW13 Fashion Show
September 20, 2013 The Fold

To celebrate the launch of our AW13 Collection, The Fold hosted an exclusive Fashion Show  for our customers. The evening saw a sneak preview into the latest collection from The Fold, modelled by our very own gorgeous Fold Women!

AW13 Fashion Show: Showroom

Guests were invited to our Clerkenwell showroom for an evening of style, fashion and shopping. Plus, there was an opportunity to hear from our Founder, Polly McMaster, as well as meeting our designer, Anna Mason.

The showroom was transformed into a decadent catwalk, reminiscent of a Haute Couture salon. Fierce looks and powerful walks dominated the runway, with the new Wilton Coat in Pink Tweed and the Camelot in Winter White tweed easily stealing the show. Catwalk looks included: Winter Coats, signature Dresses, Statement Separates, Le Marais, Luxurious Tweeds, Elegant Essentials, Boardroom to Bar.

Easton Regal Hairdressing

Hair styling was kindly provided by our loyal partners (and neighbours) Easton Regal who brought a touch of class and glamour to the evening. Accessories from the evening included jewellery from Hila Rawet Karni, Sonal Talgeri Bhaskaran and Revival. The fabulous array of handbags featured on the catwalk were provided by Milli Millu. Indulgences from the evening included Mini Lime and Raspberry Cheesecakes from Sweet on Exmouth Market, and Salted Caramel Popcorn from Joe and Sephs. Perfect for snacking during the show!

AW13 Fashion Show: The Fold Showroom

AW13 Fashion Show: Anneka Sand

Anneka wears the Berkeley Dress in Black and White Tweed

AW13 Fashion Show: Styling

AW13 Fashion Show: Polly McMaster

AW13 Fashion Show: Catwalk

Styles featured (clockwise): The Harley in Cobalt Blue, The Stratton Top in Fuchsia, Le Marais Draped Jacket in Taupe Leather, The Camelot in Winter White

AW13 Fashion Show: Finale

Le Marais Tuxedo Jacket in Fuchsia and Black, The Berkeley Dress in Black and White Tweed

Thanks to all of our fantastic models who showcased the looks on the evening, as well as all those in attendance. The AW13 Collection is now available for purchase, and can be found here. To book a private appointment to view the collection, contact one of our stylists at [email protected].

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