The Fold Styling Team

The Fold Styling Team
August 7, 2016 The Fold

Introducing the latest member of The Fold styling team – Guinevere Jones.

Guinevere studied fashion design at University and has previously worked for a number of prestigious fashion brands in Australia and Paris, her impeccable taste and experience in tailoring make her the perfect choice for a Fold personal stylist. We talk to her about her love of fashion, her key Fold pieces and also get all the latest news from the showroom (including a date for your diary).

F: Welcome to The Fold Guinevere – can you tell us a bit about your love of fashion?

G: Since I started designing and writing about fashion I’ve become a zealot for fashion’s universality, and its power in shaping people’s behaviour. Part of my thesis was focused on how the presence of a garment, worn off or on the body, allow us to experience an extension of our intimate space. It’s quite an interesting concept when applied to dressing for work, an interview or for that special event – it’s all about projecting an inner confidence and I enjoy seeing the impact that a good, well designed piece can have on its wearer.



F: Tell us a bit more about what you do at The Fold.

G: My overarching role is to help women dress themselves, empowering them to feel and look great in what they wear. At the showroom we offer a personalised experience where women can choose their desired time, styles and discuss the purpose of the appointment so we can make their visit as worthwhile as possible. We also welcome people who want to drop in and see the collection.

Feedback is the most valuable thing we can receive from our customers so we regularly meet with the design team to discuss your feedback with them and how we can change and improve on certain styles and offer something most relevant to the customer. We work closely with them to discuss fabric performance, compositions, and what women are saying about The Fold garments they are constantly wearing.

As the stylists we make sure we know the collection inside out which includes trying on everything to see how it feels, fits and looks on the body and understanding what styles are going to work for different types of figures so we can communicate and find the right styles for you.  

F: Can you tell us a bit more about The Fold events and any dates for our diary?

When I’m not styling a client I organise events at the showroom or at client’s offices – we offer a great service where we bring The Fold styling experience directly to you, Fold events are a great way to shop The Fold after work or even at your desk, we can organise them for you and your friends or colleagues.

One particular event we are all excited about is taking place on August 24th, which will be a preview of the new Autumn/Winter 16 Collection. It will be the first occasion that customers will be able to view all the new arrivals, with the opportunity to be added to a wishlist for styles arriving later. The whole team will be here so will be a great opportunity to meet the design team, listen to the story around the collection, and understand the make and cut, and we will be on hand to offer any styling advice. Come along!


F: What are your key workwear styles from the current collection?

For classic workwear I think the navy check is ideal. The large check is clean and contemporary, and really interchangeable with white and black separates. I like that within the range you have the option of a really refined garment such as the Pembroke Dress, which is beautifully tailored, as well as the practicality and versatility of the Columbia Culottes, or Regent Trousers and Brummell Jacket, which I find myself wearing every other day.


Guinevere styles her Pembroke Dress in navy check with nude heels for an easy work look, for evening she adds a pair of statement earrings.


The Fold Showroom

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Our Personal Stylists are available for one-on-one appointments to help you find that perfect outfit or capsule wardrobe. Once they have established your wardrobe needs, they can offer styling solutions for the upcoming events in your diary.

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Once you have found the perfect style, we understand the importance of finding the perfect fit. We offer in-house alterations to take the hassle out of tailoring your Fold styles.  From tapering trousers to adding a concealed zip, our team is commited to finding the perfect solution for you.


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Have you considered hosting an exclusive event for your friends and network? Our showroom space can play host to an Exclusive Shopping Evening for your friends or network with bubbles and styling advice on hand.

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Located in the vibrant surroundings of Clerkenwell, our showroom is a 5 minute walk from Farringdon station. We’re accessed through the front door of Easton Regal hair salon, just opposite The Zetter Hotel, on St. John’s Square.


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