The Fold “Behind The Scenes” Autumn/Winter 2011-12 video!

Behind The Scenes at The Fold’s F/W 2011-12 Photoshoot. Thank you James Zanoni for excellent videography, Lara Jade for amazing photography and a great on-the-ground team!

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We love our A/W 2011 collection so much we decided it deserved not 1, but 2 photo shoots!  And since we’re launching in NY this fall, what better location for a photo shoot than at the foot of the Brooklyn Bridge!

We couldn’t wait to work with Lara Jade (our fabulous photographer) on our first shoot together!  Fun Fact: Lara Jade registered her company Lara Jade Photography at the age of 17!

Brooklyn’s got talent! Our South African model Maritza not only sang and danced her way through the shoot, she also played the piano (thanks to Rabbit Hole Studio for A) having a piano in the studio B) having the best location in DUMBO!) And when we weren’t listening to her playing live music, we were jamming to her iTunes playlist- (arguably the best we’ve ever heard on a shoot!)

It seems our models are not the only ones with hidden talents, our hair stylist- Alexander Tome, not only does fab hair (have you seen the models?!) he also creates original headpieces that match the color of your outfit!  Alexander twisted and tied all of the beautiful headbands the girls are wearing in the photo shoot…

What was the most random moment of the day you ask? When this guy wandered in out of nowhere and decided to hang out for a while…

Our make-up artist Jenny Kanavaros gets our models all dolled up…. 

Looks good! (and besides – we can’t show you the whole shoot before we show you the whole shoot!)

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