This week the Fold Woman is Elena Theodorou, Director – Head of eMarkets distribution at Standard Bank.
Bio At the age of 35, I had engineered my own exit from JPMorgan where I served as Global Head of FX eCommerce Sales. In that time I had grown their electronic trading business from two to thousands of clients. However I decided to walk away from a six figure salary to run my own coaching and consulting business as part of a 5 year plan. My plan consisted of hanging up my heels in the city to go back to my psychology roots. I then went on to create three businesses where I spent my time guiding and supporting clients in getting onto the fast track to rapid results by showing them how to turn passion into profit. One of which is Infinitely Wealthy Women.
You have many years experience working in the city. How did you find the workplace to shape the way you dressed? Were you able to let your own personal style shine through?
Dressing in a very male dominated environment can sometimes be a challenge. It’s a fine balance between dressing appropriately so that you are taken seriously and at the same time being true to yourself. I generally like to mix it up a little, so I will often wear a combination of suits with a cufflink shirt, trousers with a shirt and jumper or dresses. I have a fetish for cufflinks so have a quite a few unique pairs. Which range from little light bulbs to hour glasses.
You have recently created the Infinitely Wealthy Women Network, tell us a little bit about the group and what inspired you start it?
Infinitely Wealthy Women is a modern day brand for the modern day woman looking to get financially savvy about her money, wellbeing and lifestyle in a fun and pro-active way. Ultimately, having achieved a number of successes in my life I wanted to be able to help other women achieve the same successes I have. The subject of money, love and life always leads to some of life’s biggest questions, such as “How to attract and make abundant wealth in order to thrive rather than survive?” And “Is there more to life than what I am currently experiencing?”
My business partner (Lavinia Osbourne) wanted to help provide the answers. Our events promise to deliver our network with the tools, knowledge, insights, learning’s and understandings that we and the IWW speakers have gathered so that they too can see for themselves that not only abundant wealth is within them, but greatness as well.
What is your Favorite Fold Dress from the collection at the moment?
My favourite dress is the Cooper Dress. I love the style and cut of the dress; while every time I wear it I get several complements!
I love the style and cut of the Cooper Dress; it’s the perfect business dress!
When you’re able to steal a moment away from your chaotic week, where is it you like to escape to?
I have a massive passion for travelling. I travel fairly frequently and have explored most of the globe. I was in South Africa 2 weeks ago and I’m heading to New York in the next 2 weeks… and I’ll be going there twice in one month!
The Cooper Dress
The ultimate city chic dress, with triangle panel at the waist to accentuate your best features. Made in a soft jersey for elegance and comfort for those long hours at your desk.
Triangle detail at the waist is flattering and creates the perfect hourglass silhouette. This is the ideal business dress!