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You are here: Home » Astor Dress

Tag Archive for: Astor Dress

The Fold Woman – Gwen Rhys

26 Oct 2012 / 0 Comments / in Inspiration, Role Models/by The Fold

Named as one of the 30 Most Inspirational Women in the City by Brummell Magazine, her interests are eclectic – which sometimes gets miss-spelt as eccentric or electric, and that probably says it all!  She has the ambition and great attitude we all aspire to attain in our lives. Meet The Fold Woman, Gwen Rhys.The Fold Woman - Gwen Rhys - Camelot Dress - business dressAn entrepreneur by nature, Gwen Rhys’s career has intertwined periods of working in both the public and private sectors with running her own businesses. She set up Networking Culture in 1996 and advises a range of organisations on how to build and nurture social capital. Her clients include global corporates, national charities, professional services organisations, universities and trade associations. In the mid-nineties, as Chief Executive of Westminster Enterprise Agency, she founded a network for female entrepreneurs. In 2003 she set up Women in the City in 2003, an organisation that promotes recognises and rewards female talent.

Gwen is a Fellow of the Royal Society of Arts, a Freeman of the City of London and a Court Assistant in the Worshipful Company of Glass Sellers of London.

Tell us about the Women in the City awards and where the idea came from?

I knew the benefits of women connecting with one another but as I built my consultancy business I quickly discovered that many of the women I met felt isolated – from women both within and beyond their own firms. My initial idea was to bring together like minded women to share experiences, hear an inspirational speaker, share good food and wine and have fun! 200 women attended the first Lunch and this year our 10th Anniversary Celebration Lunch will see 350+ men and women coming together for exactly the same reasons.

Who inspired you as you were building your career?

As a child I was inspired by my grandmother. Born in 1898 she was a businesswoman who owned two shops and from an early age I wanted to run my own business.

Many people have inspired and influenced me throughout my career. I once met an incredibly inspirational head teacher in an inner-City “sink estate” school.  He’d raised the aspirations of his pupils dramatically. His work spurred me on to develop a programme called Stepping Out which enabled 7-11 year olds to gain an understanding of the world of work through a range of projects that linked pupils, teachers and employees from local businesses.

You started your own business at a young age, what were some key lessons you learned from that experience?

- Trust your instincts and intuition – ALWAYS!

- Ask for what you’re worth – this is usually about 2x what you think (or maybe twice and take away a little bit).

- Develop a strong network of relationships – it will support you through thick and thin.

- Take risks.  I’m a great “have a go” person.

Just the other week I read that Peter Drucker (the management guru) said “On average people who take risks make 2 bad decisions a year. On average people who don’t take risks make 2 bad decisions a year.” Says it all really.

The Fold Woman - Gwen Rhys - Camelot Dress - business dress

Gwen Rhys, in Camelot and Astor Dresses, Navy

How important do you think developing a network and seeking out mentors is to building a successful career.  Any advice on how to do this?

Having a strong network of relationships is hugely important but remember, it’s all about QUALITY not quantity. Research has shown that the “magic number” is around 150, so you don’t need to have 500+ social media “friends”.

As for mentors – seek out many. Someone who’s a great mentor at the start of your working life may not be the right mentor if you become an entrepreneur.

Your mentors are like your personal board of directors.  Make sure you have great people around you. Select them for what they can bring to you – e.g. one for their honesty, or for their humour, another because they help you to see things from a male perspective, another because they have great contacts – etc. When you’re young, have some more mature mentors.

Some of the young people I have mentored are now mentoring me. They help me keep in touch with what younger people are thinking and doing. That’s so great!

There is a lot of press about Women under pressure to “do it all” – what advice would you give to women who are trying to juggle career, family, friends etc?

This is a difficult question for me to answer because I’ve never “juggled” anything in this sense although I tend to get myself involved in lots of ideas and projects and am sometimes, metaphorically speaking, juggling plates .

My partner and I have been together for nearly 30 years, but we’ve only shared a home for the last 10 (you don’t want to rush into something!) and I’ve never wanted children. Many of my friends also run their own businesses or have busy careers and we all understand that we can’t be in touch quite as much as we’d like to. I’ve also never distinguished with “life” and “work” so the concept of work-life balance is something of an anathema to me. It’s one life, and I live it the best way I can.

Speaking of doing it all, there is also pressure to look the part. Do you have any sartorial advice for women climbing the career ladder?

Look the part for your next step on the career ladder. In other words, dress upwards but don’t confuse this with dressing up!

Find a signature look (but make sure that you keep it contemporary) that complements your body shape and personal brand. Try not to have a look that’s too fussy, but you don’t need to dress  like a  man-in-a-skirt.

Men are “uncluttered” –  they often walk into meetings with nothing in their hands. They have a pen and maybe a notepad in their inside pockets. They sit down, wait for the meeting. Women walk in with a briefcase AND bulging handbag (get rid of one of them!), sit down, fiddle with jewellery, muss up their hair, cross their legs, pull down their skirts – see we do all this “fiddling” and it makes us look unprepared for work.

Invest in good quality accessories that say “quality” and make sure you can walk with confidence in your shoes and that you can sit down in any skirt/dress.

Wear your clothes, don’t let them wear you. Find a shop or a brand or label that you know suits you and don’t waste time bothering to go elsewhere!

Final Question- What is your favourite dress by The Fold?

The Astor and Camelot in Navy are my favourites!

Gwen’s beautiful jewellery is from By Brilliant.

The Camelot Dress

  • Camelot Dress Navy•

    Camelot Dress Midnight Blue

    £295

The Astor Dress

  • Astor Dress Navy - Front•

    Astor Dress Midnight Blue

    £295
  • Astor Dress Black - Front - Shift Black Dress•

    Astor Dress Black

    £295
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Emulate Kate

07 Jun 2012 / 0 Comments / in The Fold Style/by The Fold

Just as the rest of the world, we are enchanted by Duchess Kate’s sophisticated style. We couldn’t help but to point out that our collection happens to be in the Duchess’s favorite designs and colors.

Fancy feeling like a duchess for a day? Emulate Kate in The Fold’s latest looks. Peruse our ever-chic shift dresses, featured in Red, Navy, Stone and our latest favorite- Sesame!

 Kate African Cats Premiere

Pair our fabulous Astor Dress in Stone, (recently featured in You Magazine- June 3rd Print Edition,“Catherine the Great”) with this beautiful Zahara Bib Necklace from Stella and Dot, to your next tea party with the ladies or dinner and theater night.

 Kate meets the Obamas

 

Wear our Brompton Dress in Sesame for your “Meet and Greet” with your next big client! Match it with this patterned Etro clutch and these coral patent-leather Giuseppe Zanotti pumps.

 Society Wedding

Don our Swanston Dress in Coral to any of your numerous Summer 2012 Weddings! We love it with Kate’s recent favorite fascinator creator, Jane Taylor, to complete the look.

 Jet-setting with William

Upgrade to business on your next weekend trip and make sure to wear our Jermyn Dress in Sand to feel as effortlessly classy as Kate when travelling! Combine it with a Nancy Gonzalez Passport holder and a Reed Krakoff luggage tag.

We’re confident you’ll love our latest looks, they’re sure to make you feel regal at every occasion!

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The Fold Woman – Janet Stone

19 Mar 2012 / 0 Comments / in The Fold Woman/by The Fold

The Fold Woman - Janet Stone - Astor Dress - work dress

Meet Janet Stone, The Fold Woman for this week and founder of Stone Beauty.

Hometown I’m from Romsey, Hampshire and have been living in London since 2003.

Your Fave Fold Dress and why

The Black Astor Dress, it looks great on and means business in black. I add the Fan Earrings with hair up for easy transition from day to night.

The Black Astor Dress, it looks great on and means business in black, the perfect work dress!

Bio

I spent my teens and the majority of my 20’s with no clear idea of what I wanted to do career wise, I had a lot of ideas and not much direction interspersed with bouts of travelling to Asia, Europe and America and Australia. After graduating with a degree in Environmental Geo-science from Cardiff University, I moved to London and fell into communications and marketing whilst temping. I have spent the last 7 years in an ever evolving communications role at a local authority in central London, which has given me continuous new challenges and useful desk top publishing and editing skills as well as the flexibility to have long periods away travelling the world!

What became clear over the last few years was I wanted to be my own boss and start my own business, and I was always on the look out for potential business ideas. The idea for Stone beauty hit when I had been reading an article about the power of natural beauty products, oils and butters and the benefits they could bring to sensitive skin such as mine. I had also hit 30 and was very keen to harness their anti-aging and antioxidant powers!

I started researching and experimenting with making products at home, carrying out market research with friends and family and tweaking the products to have the beginnings of a small but excellent bath and beauty range. For four months I worked on setting up the business during the evenings and weekends, including putting the business plan into action by getting the logo designed, the website built, the products tested, sourcing suppliers etc, etc, etc and launched the website just before Christmas last year. 

The ‘To Do’ list never ends but its well worth it and a continuous learning curve!

As well as selling online, I have a stall at Greenwich Market every Sunday and keep an eye out for local craft markets to attend to raise awareness of the brand and speak to customers face to face, which is really useful. As a result of customer feedback I have made many improvements to the range and have just added a fragrance free and preservative free body lotion and body butter.

Tell us a little bit about your beauty products

My beauty products are all made fresh to order by hand using little or no preservative and contain no petroleum products, no parabens, no sulphates and are not tested on animals. They harness the moisturising and anti-aging powers of nutrient rich, plant derived ingredients that are full of vitamins and antioxidants which help combat the emergence of free radicals (cell damage that occurs with age) as well as soothing, nourishing, hydrating and rejuvenating the skin.

The Stone Beauty range includes a Body Lotion and Body Butter, available in 6 different scents, fragrance free or preservative free made with jojoba oil, shea and cocoa butter. Rose Intense Hand cream made with shea butter, cocoa butter, aloe vera and anti-aging macadamia nut and avocado oils.

Bath products includes two 100% natural body scrubs – a Nourishing Sugar Scrub and Hydrating Salt Scrub, both available fragranced or fragranced free and Dead Sea Bath Salts with Lavender.

I also have a 100% natural lip balm which smells of chocolate as it contains unrefined cocoa butter and 2 stylish boxed gift sets containing 3 products from the range, so something for everyone!

I have a massive list of products I want to add including a night cream, sensitive body cream, organics, facial oil and many more, so watch this space!

The one beauty product you can’t live without

Stone Beauty’s Rose Intense Hand Cream, I always have the 50ml sized pot with me as its handbag sized and perfect antidote for my hands after washing, my elbows or any patches of dry skin that develop! I also use it on my face as a night cream as it’s a really rich moisturiser due to the shea and cocoa butter it contains and has anti aging avocado and macadamia nut oils in it too.

Your range of products reflect a kind of British nostalgia what era would you have loved to be a part of?

The brand was inspired by my love of the 1940s British war time era and the pin up girl images from that time. I was lucky enough to have a talented digital designer friend (mariannebutler.co.uk) bring my idea to life by creating the Stone Beauty Logo and all products carry the Union Jack.

I love the fashion and music from the decades of the 1900’s but felt the 40s reflects the stylish glamour I wanted Stone Beauty to convey.

Astor Dress Black

  • Astor Dress Black - Front - Shift Black Dress•

    Astor Dress Black

    £295

Beautiful details give this black shift work dress a unique, elegant look. Perfect for your most important meeting, followed by a hot date in the City. A best-seller, prepare to be complimented!

Fully lined, three-quarter sleeved fitted work dress with fitted stretch crepe skirt and detailing. Exposed back zip. Highly tailored and impeccable detailing make the Astor Dress a must-have in any woman’s working wardrobe.

Also available in other colors.

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The Fold Woman – Alison Lindley

27 Jan 2012 / 0 Comments / in Role Models, The Fold Woman/by The Fold

The Fold Woman - Alison Lindley - Astor Dress - work dress

Meet Alison Lindley, our Woman of the Week! Alison is the Mum/Co-Founder of Kid’s Organic Food Company, Ellas’ Kitchen; wearing the Astor Dress in Navy, the ultimate work dress!

From: Reading, Berkshire 

Education: Bristol University, College of Law Guildford 

Current Role: Head of Giving Stuff Back at Ella’s Kitchen

Alison trained as a lawyer in London and then spent 9 years campaigning for consumer rights at the Consumers’ Association before setting up her own publishing business. In 2006, her husband, Paul, set up Ella’s Kitchen, a brand of healthy and fun organic kids’ and baby food, named after their daughter, Ella. Alison’s role within the business is ensuring that Ella’s really is ‘good in every sense’ through implementing all of their environmental, ethical and social initiatives.

Favourite Fold Dress and Why: Alison is loving the Astor Dress (which she models beautifully above).

The Astor Dress fits beautifully and is incredibly elegant with lots of pretty detailing; the ultimate work dress!

Tell us what is most rewarding about your role at Ella’s: Babies and toddlers have consumed over 100 million portions of fruit and vegetables since we launched Ella’s Kitchen. If we can do our bit to develop healthier eating habits amongst our children’s generation then that feels like a really valuable thing to be doing.

If we can do our bit to develop healthier eating habits amongst our children’s generation, then that feels like a really valuable contribution!

Ella’s is a high-growth high-profile business, any tips for Ladies out there on public speaking: Preparation is key. If you know what you’re talking about, you feel more confident and it shows. If using slides, keep them simple and engaging. Pictures are always worth a thousand words.

Ella’s is all about healthy eating for kids, what about for adults – what is your advice for keeping a balanced diet at work:  We always have a large bowl of fruit in the office. I’m also a big fan of Graze. Snacking can be my downfall at work and it’s great to have a healthy selection of nibbles to hand.

What have you learned about balancing a fast-paced start-up with a family: Once you have children, life becomes a real juggling act. I think the most important thing is not to get caught up in feelings of guilt. Try and switch off once you arrive home (not that I always manage – Ella and her little brother often tell us to stop talking about work at the dinner table!) and find some ‘me time’. I love my Pilates class. Time to relax after work.

The Astor Dress

  • Astor Dress Navy - Front•

    Astor Dress Midnight Blue

    £295
  • Astor Dress Black - Front - Shift Black Dress•

    Astor Dress Black

    £295

Fully lined, three-quarter sleeved fitted dress with fitted stretch crepe skirt and detailing. Exposed back zip. Highly tailored and impeccable detailing make the Astor Dress a must-have work dress, work dress in any wardrobe.

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The Fold Woman – Ruth Evans

21 Jan 2012 / 0 Comments / in Rising Stars, The Fold Woman/by The Fold

The Fold Woman - Ruth Evans - Astor Dress - work dress

Our The Fold Woman for this week is Ruth (loving the Astor Dress). Ruth has a high flying job in London, and has recently returned from a life-changing year in Sierra Leone.

From: Lincoln, living in London, UK

Current Role: Chief Operating Officer, Investment Advisory Firm

After quite a few years running a hugely successful team in consultancy, Ruth then spent a year working in Sierra Leone. She has now returned to London to help establish a new investment business. Day to day she manages Strategy, Operations, Media and Budget, as well as client work. She ends up in meetings with some pretty powerful people, so its important to look the part!

Favourite The Fold Dress

The Astor Dress, which I have in Khaki. Partly because I get compliments every single time I wear it, but mainly because it fits like a glove.

The Astor Dress fits like a glove!

What has been your biggest work adventure? 

Until recently, I was living in Freetown, Sierra Leone, helping the government attract foreign investment. Sierra Leone has a GDP of just $4.72bn, or $900 per head, which translates into a government budget of about $60 per person, per year. Raising the standard of living in this country where 50% don’t have access to clean water and literacy only runs to 35% of the population requires more than an aid budget, it requires significant commercial investment to create jobs and pay taxes. I worked right in the heart of Government alongside the Minister of Trade to improve the investment climate and attract some big agricultural deals.

I’ve never done anything so frustrating or so rewarding, but the good news is that Sierra Leone was the 7th most improved business climate last year, according to the World Bank. The bad news is that all my clothes went mouldy from the humidity (good job the Fold is on hand to re-stock my wardrobe).

What did you want to be when you were young?

I wanted to run a huge hotel, which is would still probably fit quite well with my love of admin and juggling lots of things at once.

What are your hours like / how do you keep a work / life / health balance?

They’re reasonable but can be unpredictable – any transactional industry carries the same risk. The one thing I won’t compromise on is my morning run, which happens come rain or shine every day before work. It’s a million times more powerful than coffee to get my head in the right place for a day in the office.

I won’t compromise on is my morning run. A million times more powerful than coffee to get my head in the right place for the office!

What goals have you set yourself in 2012?

I’ve just starting training for a relay ironman in June – I’m running the marathon section and hoping it’s nice and flat. Aside from that, raising money for a little primary school I built in Freetown (the Evans primary school no less!) and taking on a school governor or mentor role in the UK.

The Astor Dress

  • Astor Dress Navy - Front•

    Astor Dress Midnight Blue

    £295
  • Astor Dress Black - Front - Shift Black Dress•

    Astor Dress Black

    £295
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Fashion Mathematics with The Astor Dress

15 Dec 2011 / 0 Comments / in The Fold Style/by The Fold

1. MIU MIU  Studded Wallet  from net-a-porter.com

2. VANESSA BRUNO ATHE Black Leather Motorcycle Jacket  from mywardrobe.com 

3. KENETH JAY LANE Amber Cocktail Ring  from net-a-porter.com 

4. THE FOLD Astor Dress from thefoldlondon.com 

5. FRENCH CONNECTION Studded Double Leather Belt from frenchconnection.com

6. KURT GEIGER Elliot Court  kurtgeiger.com

 

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The Fold Photoshoot at Razor Research

10 Jan 2011 / 0 Comments / in The Fold World/by The Fold

Waterloo Rooftops, London

For our first ever photoshoot, The Fold took over the offices of Razor Research on a blustery, but sunny Saturday in January!  Our brave models nailed stunning shots on the roof tops and turned a few heads in Waterloo station.

Razor Research, founded by Chloe Fowler and Steve Wateridge, specialises in cutting edge qualitative research. They’ve pioneered an initiative for new brands… First Shave… to help small businesses with critical understanding of their customers and markets. Budding businesses such as MOMA, TeaPigs, and Peppersmith have all been first-shaved. Not to mention hosting The Fold’s Fashion Brunch in 2010, where professional fashionistas aired their views on working wardrobes.  AND Polly is Chloe’s sister!

Our photographer for the day was the talented and handsome Chris Jelf. Who did a fabulous job of capturing our girls looking their best. 

The models deserve a special mention. Anna W. is a swedish beauty works in marketing at Topshop and became the face of The Fold’ January launch. Elisa P. is a PhD in malaria research, and currently works between Paris and London in M&A, what a clever and stylish lady! Robyn K-V. is in the midst of her PhD in London, and is often travelling to far flung places to present her ground-breaking research.  We hope you agree they look incredible!

Enjoy the pics. 

The Fold Photoshoot at Razor Research - Astor Dress

Fashion you can move in! Robyn killin’ it on the rooftops as the sun goes down!

The Fold Photoshoot at Razor Research - Cooper Dress

Our beautiful and versatile jersey gather Cooper Dress Charcoal, on an intelligent beauty


Credits:  www.razorresearch.co.uk; www.chrisjelf.com

Fabulous make-up by Lolly Hawkes, and luscious locks by Andy Dowell

Cooper Dress Charcoal

The ultimate city chic dress, with triangle panel at the waist to accentuate your best features. Made in a soft jersey for elegance and comfort for those long hours at your desk.

Triangle detail at the waist is flattering and creates the perfect hourglass silhouette. Also available in other colors.

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