The Fold is excited to announce that they will be stocked at ROUS ILAND members’ fashion boutique from May 2012 (www.rousiland.com). ROUS ILAND is located in a grand townhouse at 11/12 Dover Street, W1S 4LJ – just seconds from The Wolseley and the newly refurbished Arts Club. There is no charge for membership, which is strictly by referral, and activated following an appointment at the showroom.
Please contact georgie@thefoldlondon.com to make a private appointment at ROUS ILAND to view our latest styles. Alternatively, contact scarlett@rousiland.com and quote The Fold.…

styleisle.ie

ou know I think the days of wearing suits to the office are well and trully over. With dress policies constantly changing to address contemporary society, what we wear to work has never been so versatile. Thankfully a new womens clothing brand, The Fold, has latched onto this idea and has designed a perfect collection to take you to work looking chic and accompany you out for that after work cocktail. The attraction of a label like this is the combination of beautiful fabrics with timeless dresses which are comfortable and stylish. And you just have to wear one piece!…

ladympresents.co.uk

hat to wear to the office is always a tricky one. You want to look professional, but not boring. You need to be able to have a transitional outfit from the boardroom to cocktails after work. As well as the desire to be fashionable, avoid the classic pinstripe skirt suit, and to look fabulous throughout the day. So how is this achieved?

The Fold is a sophisticated, stylish new fashion label that embraces the modern, high-flying woman. The Fold is the foundation of your wardrobe, it’s where it all starts. A dress or pencil skirt, which, when teamed with killer heels and statement jewellery, works as well as with a leather jacket and ankle boots.…

Elena Theodorou – Director: Head of eMarkets distribution at Standard Bank

Bio At the age of 35, I had engineered my own exit from JPMorgan where I served as Global Head of FX eCommerce Sales. In that time I  had grown their electronic trading business from two to thousands of clients. However I decided to walk away from a six figure salary to run my own coaching and consulting business as part of a 5 year plan. My plan consisted of hanging up my heels in the city to go back to my psychology roots. I then went on to create three businesses where I spent my time guiding and supporting clients in getting onto the fast track to rapid results by showing them how to turn passion into profit.…

Name Connie Nam, Co- Founder of astrid and miyu Jewellery

Hometown Seoul, South Korea

Now living in London

Bio I grew up in South Korea and the U.S., worked in Asia (mainly Hong Kong) and moved to London in 2009 for my MBA. I did 5+ years of investment banking before my MBA, but was always passionate about fashion and dreamt of starting my own business at some point. So I took up a part-time fashion design course in Seoul before moving to London, and did my internship at LVMH during my MBA. I didn’t think starting my own thing would happen this soon, but I found the perfect partner (Jenny Orlova) in school and the perfect business idea, that I just couldn’t delay pursuing my dream any longer!…

Last week, The Fold embarked on a photo-shoot for our latest collection. The team rocked up to an uber-cool ‘Grand Designs-esque’ house in Dalston for a packed out day of photo-shooting, styling, and copious amounts of Sushi to see us through the day! 

Claudia modelling the Swanston Dress in Coral

The day was feeling very fresh indeed with the new S/S12 collection hot off the press! The summer palette of honeyed browns, mustards, heather and sesames transforms the collection into the new season. Despite the miserable weather outside, inside was a buzz of energy and activity! The photography team was led by the extremely talented Rob Harper and Kate, with styling from Charlie Fox, hair and make-up by Linda, and film footage of the day by Alex.…

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Last week, The Fold were invited to join the super stylish members of Boutique Sport for their Sport with Style evening. The event, which took place at the ultra-glam Bureau Club in Soho saw an evening of talks and brand showcasing relating to health, fitness, fashion and style!

The evening was kicked off with some funky VnC Cocktails and tasty Mizuna salads. Benefit Make-up were providing indulgent pampering sessions, while CoppaFeel, talked about the importance of getting to know your breasts and the potential signs of cancer. 

Ruth Field, or more commonly known as ‘The Grit Doctor’, spoke about her comical relationship with running.…

eet Pauke Corstens, our Woman of the Week, Founder of Joyfolie Children Shoes.

Hometown and place you now live

The Hague in the Netherlands – live now in Marylebone, London.

What is your favourite Fold Dress and why

My favourite Fold Dress is the Carlyle Dress. I like the simplicity of this dress and leather details that pull the attention towards the shoulders. The lines in the dress are slimming and flatter the body. It can be considered conservative but when having a closer look at it it’s quite playful and therefore very professional. I think the great thing about Fold dresses is that they are professional yet very feminine and playful.…

Connie Nam and Jenny Orlova are the creative force behind jewellery brand, astrid and miyu. The idea sparked during their time spent at The London Business School (where they met Fold founder, Polly McMaster). They wanted to create a brand which made woman feel exceptionally beautiful, which is in fact what ‘astrid and miyu’ means! Connie and Jenny feel that jewellery can help women feel stylish and special no matter how conservative the working environment. We’ve put together a few of our favourite pieces from the collection. 

Discover astrid and miyu at our Sample Sale next Sunday (April 1st) at Academy Standart in Notting Hill from 12-5pm to nab yourself a beautiful bargain!…