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You are here: Home » Inspiration » Behind the Scenes SS12 Photoshoot!

Behind the Scenes SS12 Photoshoot!

23 Apr 2012 / 0 Comments / in Inspiration, The Fold World/by The Fold

Behind_the_Scenes

 

Last week, The Fold embarked on a photo-shoot for our latest collection. The team rocked up to an uber-cool ‘Grand Designs-esque’ house in Dalston for a packed out day of photo-shooting, styling, and copious amounts of Sushi to see us through the day! 

Claudia_Coral_Swanston

Claudia modelling the Swanston Dress in Coral

The day was feeling very fresh indeed with the new S/S12 collection hot off the press! The summer palette of honeyed browns, mustards, heather and sesames transforms the collection into the new season. Despite the miserable weather outside, inside was a buzz of energy and activity! The photography team was led by the extremely talented Rob Harper and Kate, with styling from Charlie Fox, hair and make-up by Linda, and film footage of the day by Alex. Our drop dead gorgeous model, Claudia managed to look effortlessly chic in every dress! After a packed day of shooting, we had a full reel of beautiful photos! We can’t wait to share them all with you-keep posted on our website for the full shoot!

 

Hair_and_Makeup

Hair and Make-Up Artist, Linda

 

Heather_Astor_Dress

Claudia in our new Astor Dress

 

Bond_Street

The Bond Street Dress in Navy Leather, stunning!

Shoes

 

A girl can dream….the stylists selection of Accessories and Shoes! 

Keep posted in May for the release of the S/S12 Fold Collection.

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